Re: I'm so confused
Yep, you are really confused with how business works.
Netflix has demonstrated that their data is being slowed down by various ISPs. To combat this they are doing two things. First, they are trying to get net neutrality signed which would prevent ISPs from intentionally screwing with traffic based on source. (It's common, easy to demonstrate and completely denied by the lying bastard ISPs) Second, they are signing deals with ISPs that will prioritize their traffic.
In other words they are trying to get the legal framework put in place so they don't have to sign these deals. While knowing that getting the laws passed is going to take quite a bit of time they are doing the only other thing they can for their customers which is to pay the bridge trolls.