Reply to post:

Is it an iPad? Is it a MacBook Air? No, it's a Surface Pro 3

Frank N. Stein

The reason we see a bunch of Macbook Airs in businesses but no Surface Pro 3's is that, Apple products are considered to be premium brands. No one considers a Surface Pro 3 Tablet to be a premium brand. At the management levels that would authorize a business purchase of a $1,000 to $1,200 Surface Pro, the user isn't going to "need to run Windows apps" because the primary apps in use (MS Office/Office 365) are already available and in use on Macs. So the use case for a Surface Pro 3 as a "must have" is pretty week and Microsoft attempting to position the Surface Pro 3 as a MBA alternative, isn't attracting business buyers any more than it's attracting consumers buyers. Besides, re-conditioned MBA's can be had for less than the price of a Surface Pro 3, making the Surface Pro 3 no bargain and less of a "must have".

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