Re: Genuine question (and maybe that's not the point of the article).
Isn't the point that there is wrong on both sides?
Netflix is pushing out Tbits to servers (rather than cacheing properly) on the ISP networks each day and the ISP's are upping the peering charges for netflix in order to prevent competition with their own offerings.
It's easy to fix, have a single published peering-connection rate card for all peers, rather than allowing individual negotiations. Go on FCC, make it so!
That would stop the protectionism and push netflix into some decent caching.