Re: Shoot marketing!
I disagree. I'd imagine most people will buy routers on price. In Staples / PC World / Amazon / whatever. Although good experience of your last brand may mean you go that route.
Router models often seem to last quite a long time, although they seem to run several very similar ones in parallel. So I don't know why sensible names are a problem. And when I've looked for updates they've sometimes kept the same model number but had two versions. Where going up by 10 would be good.
I'm not such a pessimist. I believe that we can harness marketing people for good. With a bit of retraining, we can retain some to make the jungle of product choice a little less thick, and others can be integrated into other more useful sectors of society.
Odd though. I wasn't expecting my comment to be controversial and upset people so much they hit the downvote button. I guess there's no accounting for taste...