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AVG stung as search revenue from freebie scanners dries up

Lee D

- Build excellent product.

- Give away for free.

- Become the "de facto" tool that experts recommend. Get thousands of subscribers just from the quality of your free tool.

- Wait a year.

- Spam the hell out of your users, force upgrades to ad-filled versions, bundle spyware, try to trick them into installing the pay-for version, hide the free version on your site so deep that the experts have to dig it out for users.

If this was Slashdot, I'd add...

- ????

- Profit.

But, as noted above, all that happens is people soon forget about you and say "Ah, yeah, AVG. Was great until they bogged it down in junk."

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