What about the smaller players?
This article is only looking at the Big Three and doesn't consider what this price war will do to the smaller cloud companies. They don't have alternative business lines to supply money for a cloud price war, in essence they are already competing at a disadvantage because their smaller size means they do not get the advantages of scale as AWS, Google and Azure do. This is like arguing over who will win in the out-of-town supermarket wars whilst not noticing the little family shops on the highstreets are all struggling and dying.
Biting the hand that feeds IT
