It's sounds like he covered that to be honest. Obviously Netflix puts a different spin on it, but it really says the same thing. "ISPs can do this either by free peering with us at common Internet exchanges," but if that isn't nearby you'll have to pay for the link yourself "or can save even more transit costs by putting our free storage appliances in or near their network." i.e. host their power-hungry servers for free.
It's not too hard to imagine that neither option is very appealing for a small ISP.
Biting the hand that feeds IT
