Love the Muzak
The background elevator muzak throughout the whole video was dreadful, a bit like some of the TV shopping channels but without all of those idiotically smiling people.
I won't be buying into their plan.
However if El Reg prints the I(improved)IST on a Teeshirt then I'm in! and I'd like to get in first on a Kickstarter for Mars' first pub The Two Moons, I'm looking for around 5 billion euros to get there, build the pub and stock it. Anyone who donates a million or more gets free beer for life in the first pub on Mars .