Leaving aside the snarky comments
The technology ("mind reading" and note the quotes), actually has its uses.
If El Reg could give more of a shit about what goes on in Europe instead of being a Google / Apple / Microsoft whore, then everyone here would be familiar with TU Berlin's driverless car project, and its experimental use of this technology, directing the car by thought rather than physical action--if you think this is useless, imagine a future in which paraplegics or other seriously disabled people could have the same freedom of travel as those of us who are still fully able-bodied.
Just saying.