Re: It could be their best chance for a solid return...
I'm not sure what I think of the Passport per-se but the Blackberry 10 OS is actually really very good.
It's a shame that they've not got the "app" support that everyone cares about all of a sudden, because in reality, as a phone, an organiser, e-mail and messaging device I'm absolutely happy with my Z10 and it blows everything else by everyone else out of the water by miles.
It is pretty credible at everything else too in my experience - and a colleague has the Z30 and seems pretty happy with it. The "app gap" is an issue, purely because the world is obsessed with it now and sadly mobile web sites are often now wrapped in a special "app" but offer more. That's the single biggest issue Blackberry have from a "once you've bought it, keep them happy" angle.
The biggest issue before that though is that people generally think Blackberry means the out-dated, slow devices they USED to be - and still sell. I've lost count of how many people didn't even consider a Blackberry device because they thought it would be the slow and old device of the past, OR thought it would be really heavily locked down (which is more a function of corporate controls and security than capability itself).
It is a shame because BB 10 OS is unbelievably quick and slick. Yes you have to learn the gestures, but there are demos and videos & they do make sense - but I don't think any of that is enough on its own. They need to really push the "getting apps" angle.
Biting the hand that feeds IT
