Google is getting too greedy.

Real world analogy. Lets say a restaurant decides wants someone to hand out fliers ... so they offer this guy $.10 a flier to print some and distribute them.

So the guy they hire just stands at the front door and hand the fliers to anyone already walking through the door.

Resturant pays lots of money and gains zero customers.

Guy handing out the fliers tells the owner how many fliers were printed and compares that to how many people bring the fliers into his resturant.

The owner thinks the fliers are very successful and now offers $.20 for each one.