Apple users are often dismissed as Fanbois, but Apple at least has a USP. Several of them. That makes Apple products sticky - and enables Apple to act somewhat dickishly without a mass exodus from the platform. The same can be said of Microsoft and Google.
But what’s the USP of Tesla? What makes Tesla sticky? It’s a car. It’s job is to get you from point a to point b. But there are a lot of other electric cars you can choose instead. Cars which are safer (VW, Skoda, Honda, Polestar, Volvo, Audi - source EuroNCAP). Cars with matching or longer range (Mercedes, Hyundai, Polestar, BMW - source AutoExpress). Cars which are more reliable (Nissan, MG, VW, Hyundai, Kia - in fact, Teslas model S is the least reliable according to What Car). There are cheaper and more comfortable electric cars.
It seems to me that Tesla had a huge head start in the electric car game, and Musk is busy squandering that lead with a toxic company culture and irrelevancies like childish (and unusable) top speeds, in car games consoles, and whoopie cushion functionality. All they have left is an overinflated stock price, and the supercharger network.
The supercharger network! That is a genuine USP. Except that (in an example of the adage that a stopped clock is right twice a day, and possibly anticipating EU legislation) Tesla is opening its supercharger network to electric cars with a CCS port (i.e. all the rest)
Even with their huge stickiness, if Apple acted as consistently dickishly as Tesla does, I’d drop them (I can tolerate a certain amount, but there are limits!) I certainly wouldn’t buy a Tesla at the moment. The best thing that Tesla could do to salvage their increasingly tattered reputation is drop Musk and put an adult in charge of the company. Or all they’ll be left with for customers is their own fan boys.