Non-technical people who are fussy about which CPU they have? Okay I'm joking, but only a bit! :)
Non-technical people, very reasonably, might express their wish as "I want a new laptop cos my current one is getting slow, and it'd be nice to have the battery last most of the day, and my mate's laptop seems a bit lighter than mine"
Apple get it, and usually describe their new processors on stage as being "30% faster at X than last year's model". (They then put the details of gigawotsits and cores in the press pack for the technical folk, knowing full well most technical folk will ignore the presentation and wait for for 3rd party benchmarks anyway.)
I guess my point is, even if AMD's naming scheme was sane, there would still be too many competing values - price, base speed, burst speed, single thread speed, core count, special features, efficiency - for a buyer, technical or otherwise, to keep in their head. They're better off writing down a list of CPUs that meet their requirements - on a spreadsheet, on a piece of paper, on papyrus or a wax tablet if they have to - and weigh their budget against a laptop's other aspects such screen quality, lightness, etc.
And of course, whatever laptop the customer eventually buys, there'll be a better, faster one available for less money a week later!