Does Chris Kelly understand?
I wonder if Facebook understood the question asked them by ORG?
Chris Kelly doesn't seem to understand what his users are asking. They want to know what steps FACEBOOK might take to prevent Webwise/Phorm from scraping the Facebook content (including the private Friends pages which Webwise will be profiling and snooping on).
Of course we would rather that the ISP's didn't deploy Phorm/Webwise, and we would rather Webwise had the courtesy to ASK websites for active informed consent BEFORE crawling all over their intellectual property and private information - but there is action that these very large sites can take - they can make their feelings known. They can indicate what THEY think about Webwise visiting their sites, stealing their private data, and commercially exploiting their commercial property, and that of their customers.
Mr Kelly - if BT roll out Webwise, there will be over 4 million Webwise infested customers out there on the internet, and when they come to Facebook, and look at their private Friends pages, with perhaps YOUR private data on, Webwise will come with them, copying, scraping, profiling, and summarising. Whether you like it or not. What are you going to do to protect YOUR customers? Don't just leave it to the ISPs. That's been the problem with this whole DPI interception business - no one seems willing to take a stand to enforce the law, or to protect privacy. Not the government, not the ISPA, not the IAB, not OFCOM, not the ICO, not the IPO, not the police. What about Facebook? How will you use YOUR power and influence? Your customers will make their feelings known, but what about YOU?