I've no doubt Oracle would like to be doing "real time" social monitoring, location tracking and behaviour prediction, but I very much do doubt Oracle are capable of doing that. I'd be genuinely astonished if they're up to anything more nefarious or complicated than a join across Micros and whatever other bags of shit Larry's been buying in the consumer and ad tech spaces.
But the idea of an exadata somewhere running a global-scale population graph and real-time personalisation does, if nothing else, raise a smile.