Cognitive dissonance
On Sonos speakers self-bricking, there is an essential mental conflict.
I pay for a tidal sub and a mobile phone connection and netflix, if I stop paying, those services stop.
This is not a surprise or an issue to me.
My next door neighbour has 5 Sonos speakers scattered in his house, they are good. He has spent time and energy installing them etc, if they self brick, ever, he will be livid.
This "buying something, but it is not yours" is universally hated (printer ink) but people keep on trying (I understand BMW is selling 'features' for its car on a subscription in Korea)
IMO we need rules (laws) that make corporates fit their sales channels to human expectations and understandings.