All inventory stockers and brokers including Rochester have been doing OK, I've used them even before the shortages hit. Rochester are now on Digikey's marketplace.
The problem is that if you're on small to medium production runs, they often tell you you have to buy full reels of, say, 10,000 units, but you might only need 1,000. For passives it's usually not a big deal because they're sub-pennies, but for semiconductors it's a different kettle of fish, so you end up sitting on a lot of inventory.
JIT manufacturing is dead.
I had a visit to my CEM (contract electronics manufacturer) just before the new year, and I've never seen their stores so full: there are so many projects with parts on back order. Just one part in the BOM missing and you can't do a production run as you can't test your board or assembly..
The worst part about it is that there inventory for most parts exists, but it's sitting in shady warehouses in China. Predominently Chinese businesses have come out of nowhere, and buy up everything on a speculative whim. As they're the only ones stocking the parts, they can demand any price they like, and it's not just a 10 or 20% premium, it's at least three times but often ten or 15x the manufacturer's price.
Many of us are reworking designs to use what's available, but it's been a game a whac-a-mole for over a year now: you redesign for different part(s) and suddenly they disappear too.
The end result is that for the first time ever I've had to increase prices on my products by 20%. You will also notice that some products will just disappear or not even make the retail market at all despite a marketing push: Intel NUCs have been a good example of that for example.
Regarding TI in the article, if you look at their own inventory, I'd say about 70 to 80% of their products are out of stock. TI is quite big in a number of areas, and power supply parts in particular voltage regulators is a problem for everyone now. These aren't fancy state of the art 5 or 7 nm nodes, they have no need to be. There's a move by some to go back to good old fashioned discrete solutions suing jelly bean parts: they're significantly more effort to design, but it you're not space constrained it can make sense. The increased parts count will inevitably hit the COG.
Lead times for many parts are extending out to 2023 now. As a result, everybody is stockpiling, it's like Mad Max. While the bog roll thing we saw was just pathetic, for businesses if they have no parts, they have no product, they have no sales, they have no business.