back to article Epic trolling: Microsoft allows third-party storefronts into its app store

Microsoft has allowed third-party storefronts into its app store, and its move will make Apple squirm because Epic Games is among the first to use the new facility. A revision to Microsoft Store policies published on September 28th added a Section 10.1.6 that states: Products that are standalone storefronts, whose primary …

  1. Flak

    Market forces

    Let's see if market forces can do for Epic in its battle with Apple what use of the law couldn't (quite) achieve.

    1. DS999 Silver badge

      Re: Market forces

      It is just a publicity stunt, because the Windows App Store sees little use. Almost everyone buys and installs applications the traditional way so it won't even be noticed by 99% of Windows users. And nothing stopped people from installing those alternate app stores before, the only change is they can do it from within the Windows App Store.

      If they did the same for the XBox, then they'd be staking out new ground. But I won't hold my breath for that!

  2. AndyM

    Will they do the same for the Xbox Store? Then that would be the game changer!!

    Can't imagine MS App Store makes much money.

    1. Robert Grant

      I doubt it. People use the Xbox store, so there's more to lose.

  3. elsergiovolador Silver badge

    Get off my lawn!

    are allowed on PC devices.

    Don't tell me what's allowed or not on my PC. These authoritarians need to crawl away and perish.

    1. Daniel M

      Re: Get off my lawn!

      I agree with the sentiment, but the pull quote does not have context. The Windows Store includes applications for Windows 10 Mobile -- although that might change when the Store is redone -- Xbox, and other devices. When I read this, I understand that "PC devices" are distinguished from other devices that have access to the Windows Store. Linux &c. boxen: keep calm and carry on.

  4. Aristotles slow and dimwitted horse

    Apple has argued that letting third-party payment systems into the App Store would represent a horrible risk to it's 30% sales tax.

  5. RyokuMas
    Go

    Popcorn time!

    See title.

  6. BOFH in Training

    What of Steam?

    Steam is the giant in the gaming storefront area.

    Wonder if they will join in eventually.

    I can even imagine Unity and a bunch of others getting into this.

  7. Anonymous Coward
    Anonymous Coward

    Strange...

    I'm not sure I follow exactly what's happening.

    I can already install Steam, Epic Games, and whatever other independent storefronts on my pc.

    Is the "WOW!" innovation that MS will now let you install those things from the windows store?

    Maybe I'm just not hip enough.

    1. Wade Burchette

      Re: Strange...

      Some versions of Windows 10 are sold so that you cannot install standalone programs. This problem can be turned off, but it requires several unclear steps. This change is for those whose Windows is sold that way. Most of the people who have that version of Windows will not know that they can turn this off, much less know how to turn it off.

      1. Robert Grant

        Re: Strange...

        Such an open platform.

      2. Anonymous Coward
        Anonymous Coward

        Re: Strange...

        I upvoted your explanation, because it hits the nail in the head, but then I realized the original, 'innocent' question, was, in fact, mock-trolling. That said, users get stupider and stupider, but MS work hard to build higher higher walls around their garden, just in case.

  8. Peter D

    One of both

    I applaud this move by the Microsoft Store and I'm sure it will please one or both of its customers. However, I doubt it will change the behaviour of the iMonster or the ChocoDroid anytime soon.

  9. imanidiot Silver badge

    storm, teacup, pliers, pigs

    So Microsoft is basically allowing what it has always allowed?? I was under the impression there was nothing explicitly banning this previously? Also: "excluding downloadable content and in-app products or offers". So still excluding most of what Epic wants to fling.

    As the Dutch would say: Dat slaat als een tang op een varken (literally translated: That applies/fits like pliers to a pig. ie, it makes no sense whatsoever)

    1. the spectacularly refined chap

      Re: storm, teacup, pliers, pigs

      Also: "excluding downloadable content and in-app products or offers". So still excluding most of what Epic wants to fling.

      The way I read that is that add ons don't count to the minimum product count, not that they can't be offered at all. So games A, B and C count towards the product range, but "Super ray gun" for A or "Porn mode" for B don't.

      The practical upshot is that you can't have single product store offerings, so if a user wants e.g. Fortnite, you either need it on the MS Store (complete with their fees) or the user needs to know to grab the Epic store and look in there. You can't have a dedicated "Fortnite store" to hoover up those searches.

      I have to say that strikes me as a reasonable compromise. There is a difference to permitting competition and giving your competitors free advertising on your own retail offering.

    2. JDPower666

      Re: storm, teacup, pliers, pigs

      You've misread the quote.

  10. 45RPM Silver badge

    I’m clearly being thick - but I don’t see the relevance. Third party stores are permitted on the Mac - and they don’t feel hugely relevant or useful on iOS. I’ve got Steam on my Mac, which is the same thing (unless I’ve missed something). I had the Epic store on my Mac too (but I may have deleted it because there wasn’t much content). Blizzard have something similar, as does GoG.

    Microsoft, on the other hand, doesn’t have a phone anymore so this is only a troll of the iPad. Is that even enough of a thing to count as an epic troll, red top punning aside?

  11. Phil Kingston

    What a handy arrangement to have if they ever decide to go back into mobile.

  12. Potemkine! Silver badge

    I guess MS did that exactly to piss off Apple.

  13. This post has been deleted by its author

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