"Snowflake doubters voice reservations ..."
I completely misunderstood this headline - visions of hypersensitive folks questioning the ethics of data centres diversifying into financial services in general. That looked interesting, but when I read the piece is was about the technicalities of a specific data centre doing so, in which I wasn't interested at all.
Fun headlines still need to impart a reasonably clear message. The classic of this questionable genre is probably the wartime (possibly apocryphal) one: "British push bottles up Germans" but there are thousands of them and the population is growing exponentially as everyone shouts for attention over the noise of everyone else shouting for attention.