back to article Search history can calculate better credit ratings than pay slips, says International Monetary Fund

Your web search history plus records of the browser and device you use to make those searches could enable financial institutions to calculate you a more accurate credit rating than traditional methods, according to the International Monetary Fund (IMF). And the global finance organisation says the ability to use those records …

  1. Number6

    Given my opinion of how US credit ratings appear to be put together, it's got to be an improvement, although I am fascinated by what they'd deduce about my credit rating from my search history.

    I guess if "how to defraud the bank" is one of the search questions then you've failed.

    1. John Smith 19 Gold badge
      Unhappy

      "Fintech’s potential to reach out to over a billion unbanked people around the world,"

      Because they don't want to?

      Because they haven't got a pot to p**s in?

      In the UK the banking industry has persistently cut branches (in places they don't make enough profit) while telling the relevant HoC that relaxing rules on credit unions (that have tighter joining rules than banks) are a Bad Thing.

      The best thing that could happen is to treat banks like any other business. They f**k up, they go bankrupt. I'm sick and tired of their "But we're speeeeeeeecial" schtick.

    2. Anonymous Coward
      Anonymous Coward

      > I guess if "how to defraud the bank" is one of the search questions then you've failed.

      Had to try it. One interesting result popped up: https://www.investopedia.com/articles/pf/08/avoid-atm-scams-atm-fraud.asp.

    3. Bruce Ordway

      ?

      >>alternative data sources are often superior than traditional credit assessment methods

      I don't think that is saying much.

      30 years ago I took out my one and only loan, to buy a new truck.

      Even though I had a steady job, owned a house and had plenty of money on hand, it was difficult to get that loan, due to no lending history.

      I realize credit may be necessary but... I prefer to accumulate funds and pay as I go.

      I believe credit rating is overrated and I'm not a big fan of credit anyway.

      Here in the US, I have the feeling people are trained from an early age that going into debt is a good thing.

      1. John Smith 19 Gold badge
        Unhappy

        "" I have the feeling people are trained from an early age that going into debt is a good thing."

        Yes.

        And your attitude makes you about as common as the character in Ray Bradbury's "The Pedestrian."

      2. cyberdemon Silver badge
        Holmes

        Re: ? I don't think that is saying much.

        Yes exactly.

        One of those "Study shows that Bears tend to defecate in foliated areas, Pope confesses that he is a Catholic" articles.

        Who'd have thought that a handful of regulated data on a person's financial transactions on a report output by a database written in COBOL in 1985, are less useful a predictor of this person's future financial solvency, than unregulated billions of data points about that person's everyday life, their romantic, erotic, gambling, purchasing habits, innermost thoughts, worries and secrets, the YouTube videos they watch, the friends they keep, the car they want, the holiday they are planning, the company they keep, and the Company they work for.

  2. heyrick Silver badge
    Happy

    Hmm, let's see

    Primary device - older Firefox on Android (with paranoid blocking).

    Secondary device - NetSurf on RISC OS.

    Tertiary device - even older Firefox on XP (it's a rescued box for when I need Windows, never saw the point of upgrading to anything newer).

    Search history? I'm playing about with something in TurboC right now "for the hell of it" so various searches related to nerdy crap like DOS int calls and which port to fiddle with to detect VSync.

    I read The Register, The Guardian, and xkcd.

    I'm not employed in IT. I do this for amusement (so don't bother telling me TurboC is a billion years out of date, I'm aware of that, but for something to run on 16 bit DOS, it's just the ticket).

    And my credit rating is: FAIL, get a life.

    1. Joe W Silver badge

      Re: Hmm, let's see

      Wow, TurboC! I never gave that a try. I did try my hand at some TurboAssembler - alas I think I threw the boxes out a few years back. Those were simpler times (programming-wise), not too many registers to worry about, direct memory access to stuff - but there are certain aspects I don't miss, like fine-tuning the autoexec.bat file to free up memory for certain games but load drivers for input devices for other games. I wrote some "startup menu" thingy so you could select which one to run - beats having four boot floppies sitting around and getting lost, or just slowly wearing out. Ooh, and configuring any hardware (before Plug'n'Pray), carefully selecting interupts and addresses. And ad-hoc-networking, via serial or parallel ports (I did fry one or the other...). Printer setup - with printer cables that had those dip switches in them. And no internet to search for the answers to those problems.

      Good old times? Bah, humbug! Summers were scorching, the wasps were more agressive and the schools' caretakers were sadistic old buggers - in other word: hairy green things from AZ were really hairy green things from AZ.

      1. werdsmith Silver badge

        Re: Hmm, let's see

        TurboC ? You mean Borland?

        Oh what memories, this was where I got my experience after starting out on Lifeboat Lattice. I used to look forward to a day of coding back then. Proper pointer errors to debug.

    2. Sceptic Tank Silver badge
      Thumb Up

      Re: Hmm, let's see

      Turbo C?? How do you compile Turbo Vision apps with that? There's always Open Watcom on GitHub if you need a 16-bit C/C++ compiler that is still being maintained for reasons not adequately explored.

    3. Anonymous Coward
      Anonymous Coward

      Re: Hmm, let's see

      > "I read The Register"

      You're clearly a dodgy sort. No money for you!

    4. Anonymous Coward
      Anonymous Coward

      Re: I'm playing about with something in TurboC right now

      Cool! Can we see it? Or will you ask us to get off your lawn?

      1. heyrick Silver badge

        Re: I'm playing about with something in TurboC right now

        It's utterly pointless. In another forum in another place, somebody gave a "friend of a friend" quote to make a clone of the RISC OS UI running under FreeDOS (why? long story) of 3000 hours at $125 per hour. Quick calculation puts that at a little under two years full time and a third of a million dollars. Which is obviously bullshit for something that can't actually work and will just lookee-likee.

        So I'm having a crack at writing a copy of the Arthur desktop pretty much for the hell of it. Never written a WindowManager before, and doing it from the ground up is insane, but it's an interesting exercise in discovering solutions to stuff that I've never really considered before. Only spent a few hours on it, but it can draw basic windows and move them around the screen with the mouse dragging either the title bar or the resize button. So, it's coming along.

        I'll be honest though, I've cloned the necessary parts of the BGI library so I can write the code under RISC OS, then just build the DOS version from that with DOSbox.

        Still, it's something to do that keeps me away from Netflix and a large tub of chocolates...

    5. Blank Reg

      Re: Hmm, let's see

      That a coincidence, I just came across my old turbo c disks and manuals last week. They are off to the dump, I'll never use them again.

  3. Anonymous Coward
    Thumb Down

    Oh God, no

    There is so much wrong with this that it's hard to come up with a succinct comment to reflect how I feel about it.

    Clearly (especially with the idea of integrating with facebook etc) they are pushing for a world where you must fully expose your digital life to the financial institutions if you want to use their services.

    That's me fucked then. I rarely use search for anything of interest to them and am the sort who minimises exposure of information about myself and my financial doings.

    They're never going to learn enough about me for their 'AI' to even recognise me as a person, let alone work out how good a financial risk I am.

    But then, I'm an old fart and they're probably expecting Covid-19 to take care of me.

    1. Pascal Monett Silver badge
      Mushroom

      Re: a succinct comment to reflect how I feel about it

      I've got one : bullshit.

      You're going to establish my credit rating on what I've searched for ? So if I search Ferrari I'm going to get a good rating, and if I search Ford Metro I'll get a bad one ?

      How's about basing your evaluation on what I've actually purchased ?

      This is just one more excuse to fleece me of my private life.

      Go to Hell.

      1. DS999 Silver badge

        Re: a succinct comment to reflect how I feel about it

        Searching for/buying expensive toys like Ferrari doesn't mean you will have a good credit rating. People rich enough to buy something like that probably have a crappy credit rating, because they pay cash for their purchases and don't have car or mortgage payments and thus no credit history at all.

        1. Anonymous Coward
          Anonymous Coward

          "because they pay cash for their purchases"

          LOL, do yo believe they enter a Ferrari reseller with a suitcase full of money? Some dodgy types would do it, others will simply tell their accountants or assistants to transfer the money. And those are not the people credit ratings are used for - which sometimes let them pretend to have the money and leave huge debts behind.

          1. herman

            Re: "because they pay cash for their purchases"

            I actually bought multiple cars and apartments with cash and I am an engineer doing military work - clean as a whistle - but my credit rating will be nonexistent.

        2. Anonymous Coward
          Anonymous Coward

          Re: a succinct comment to reflect how I feel about it

          That's a common mistake. Rich people don't have less debt, they have cheaper debt.

          Paying for things using your own capital is madness. You're better off borrowing cheap money and paying it off using the high interest you're accruing.

          Rich people don't burn capital, they get richer specifically because of that.

          Only poor people use their own capital.

          1. DS999 Silver badge

            Re: a succinct comment to reflect how I feel about it

            Well I happen to know a few "rich" people. The one I know best as I've known him since high school is probably worth $20 to $40 million - I'm not exactly sure but he makes about a million a year and has for over a decade (and high but not quite so high amounts before that)

            He buys everything with cash. By "cash" I don't mean a suitcase full of bills, obviously. He writes a check or uses a debit/credit card. He's always said he "hates debt" and even bought his current home with cash, no mortgage.

            Obviously it depends on the person, and some might try to leverage every dollar by borrowing when they can. But that's a bad assumption to make, and the richer you are the less it is even worth bothering with something like a car loan even if you are buying a million dollar car.

      2. Anonymous Coward
        Anonymous Coward

        "How's about basing your evaluation on what I've actually purchased ?"

        Or preferably, what you have actually paid after having purchased it?

        I guess the hardware you use and what you look for may discover a lot of people who are very able to gamble the system by not paying what they purchase, purchase from dodgy outlets, or avoid taxes...

      3. Anonymous Coward
        Joke

        Re: a succinct comment to reflect how I feel about it

        > You're going to establish my credit rating on what I've searched for ? So if I search Ferrari I'm going to get a good rating, and if I search Ford Metro I'll get a bad one ?

        If you set your sights so low that your preferred car is some mutant offspring combination of a Ford Mondeo and an Austin Metro then you deserve the credit rating you get.

    2. Flocke Kroes Silver badge

      Re: Oh God, no

      Isn't the solution obvious? Buy my super AI web search spoofer that pretends to be a rich twit reading fashionable sites on Safari. After a couple of weeks your credit rating will be AAAAAAA+++. Purchase today for a 10% discount. If you have already purchased you can upgrade to the enterprise version - with blockchain!

    3. Anonymous Coward
      Anonymous Coward

      Re: Oh God, no

      Agreed. Also, using search history to get credit for a mobile phone contract is way too invasive.

      1. Anonymous Coward
        Anonymous Coward

        Re: Oh God, no

        I was embarrassingly turned down for a mobile phone purchase after an in store check. No reason given, but after some research it turned out to be because I had never borrowed money (I had a credit card linked to my wife's name although it was paid off via our joint account). I would have purchased a phone outright but at the time a contract was the best deal.

        So I ended up getting my own credit card, buying a few random items and a year later I have "good credit" rating. Flawed as it is, at least the current system has some transparency if you use the relevant online credit check services (under EU rules the data on you must be free to access). I suspect browser history would be very opaque. "Our AI system says you are a bad bet but we have know idea why and there's nothing you can do about it."

        1. John Brown (no body) Silver badge

          Re: Oh God, no

          "So I ended up getting my own credit card, buying a few random items and a year later I have "good credit" rating."

          Yes, it's weird but true. If you don't use credit, then your credit rating is zilch. They want proof you can pay off debt before they allow you to accrue debt. It's a bit of a catch 22. I've had no debt for over 20 years now so my credit rating, like yours, will be at the bottom of the scale if I ever try to get credit.

          On the other hand, utilities are paid in arrears and so they are credit (or debt) and should be easy enough to account for by the credit reference agencies. Gas, electric, water and telecoms/broadband are all essentially the same as paying off a monthly credit card balance.

          1. Peter Gathercole Silver badge

            Re: Oh God, no @John

            Utilities paid in arrears? Where have you been!

            The utilities in the UK have been pushing payment by monthly direct debit for a couple of decades now, and you can guarantee that they will arrange to 'accidentally' keep most accounts in credit (i.e. you've paid more money up front than you owe).

            They've now been penalizing customers who either want to pay quarterly in arrears, or pay by methods other than direct debit. This is either by a surcharge, or more cynically by offering a 'discount' to people who par by monthly direct debit.

            I'd love Offgem or someone similar to estimate how much the utilities make in interest, or even save on money they don't have to borrow from all of the couple of hundred quid they have in up-front payments from their millions of customers.

  4. analyzer
    Mushroom

    Scary then hilarious

    Non users of septic media are thus potentially sidelined in future, that's kinda scary. Then there's this quote

    “Governments should follow and carefully support the technological transition in finance. It is important to adjust policies accordingly and stay ahead of the curve.”

    The very thought that *any* government could 'stay ahead of the curve' is just so funny.

    Icon, the consequence of the level of horror and humour colliding

  5. bpfh
    Trollface

    Ouch.....

    Well, as people should know, even in private browsing mode, your network use is known by your ISP and your favorite search engine - if you are using Google, it can be scary to look at your history and see what you were looking up 10 or so years ago, as the Chocolate Factory certainly has this data squirreled away somewhere.

    So, Lock Picking Lawyer, EURIon constellations, muzzle velocity, making black powder using bishop's urine, atomic bomb assembly, Freeman Dyson & design of chemical weapons.... Not only am I probably already on a ton of watchlists, but I would guess that this would preclude me totally from any loan as a danger to humanity!!!

    1. Eclectic Man Silver badge
      Happy

      Re: Ouch.....

      @bpdh "Not only am I probably already on a ton of watchlists, but I would guess that this would preclude me totally from any loan as a danger to humanity!!!"

      That depends. Are you: White ethnicity, Male, Middle Class, Western?

      Then congratulations, Sir, you have 'won' life, especially if you also count as 'Christian'. Have a loan*, only 3976% apr.

      *Subject to terms and conditions: Your home, vehicle, entire personal history on planet earth, life partner, body parts and/or children may be used as collateral or payment in case of default of payments. APR may go up as well as up. This agreement may be terminated by us in writing to you at your address (but not by you). Thank you for your interest in our products, please feel free to recommend us to other schmucks.

  6. Fruit and Nutcase Silver badge
    Facepalm

    [Apple monitor stand]

    [Apple mac pro wheels]

    [where do the khardashians shop]

    [gold plated toilet donald trump]

    Now, that should give me a healthy credit rating. On second thoughts, I think that last search may have wiped out any gains from the earlier searches

    1. zuckzuckgo Silver badge

      You mentioned the donald, so there goes your credit rating, unless it is with Deutsche Bank.

  7. MiguelC Silver badge

    So... hummm.... does looking for 'French maids porn' raise or lower your credit rating? Asking for a friend...

    1. Jimmy2Cows Silver badge
      Paris Hilton

      Re: credit rating

      Interesting euphamism... I suppose any raising or lowering depends on the quality of the porn.

      1. Anonymous Coward
        Anonymous Coward

        Re: credit rating

        But when it comes to credit, size matters.

      2. Anonymous Coward
        Anonymous Coward

        Re: credit rating

        Some people watch older VHS tapes and read 70s porn mags and are fine with it.

        I'm a true connoisseur though, I prefer 160p realplayer videos for that authentic 90s feel.

    2. Fruit and Nutcase Silver badge

      Allo, Allo

      What about French Waitresses, with celery...

      https://www.youtube.com/watch?v=__nCqus8plY

  8. Tony W

    Won't be useful for long

    It's well known: if behaviour A is well correlated with desired performance B, using A to assess B will quickly destroy that correlation. As soon as people know what you have to do to get a satisfactory credit rating, they will do it.

  9. c1ue

    A greater compilation of idiocy, I have not seen in some time.

    We already have an enormous ecosystem of advertising fraud based on bots. These bots build their user profiles precisely through mimicking "good" customer profiles via prime web site visits in order to parlay themselves into good advertising subjects - then go on to harvest ads.

    These numbskulls in the IMF are proposing to use DoubleClick/Facebook Pixel type data gathering so that these same fraud gangs can now directly open credit cards and bank accounts.

    -10 points for blatantly repurposing an existing business practice as "original research"

    -20 points for failing to consider the myriad ways by which their already plagiarized proposal can be abused

  10. andy 103
    FAIL

    I have an iPhone 12 on contract and search for luxury holidays which I don't go on.

    Guess I'm rich.

  11. brett_x

    Scary proposition. But stay tuned because without clear data privacy laws, this will not be the the last you've heard of someone suggesting that turning over your search history will get you something you want or need.

    That said, I don't think it's quite as black and white as others are suggesting. The specifics in your search history are likely not the issue. It's the overall searches that reveal who we really are. I don't dare to look at my history. Not that it's scary, but because I don't want to be less likely to seek information that I need because of the concern for how it might look at some point in the future when this becomes commonplace. I already do this with facebook. I think about every click and every pause in the scroll.

    And if you think this won't become commonplace without clear data privacy laws, think about how many of us (I know there are plenty of individuals.. many of whom comment here frequently.. who don't fit this) have changed our tune about location tracking over the last decade. "I'd never let an app know where I am." was me 10 years ago. 5 years ago: "Does it benefit me enough to give away my location, and/or do I trust the developer enough?" Now: "Is this a super sketchy app or not?"

    The IMF floating this idea is what concerns me the most. It will provide legitimacy for exposing us at a very intimate level (and I'm not even talking about pr0n).

    1. c1ue

      I'm sorry to say but your search history is already turned over.

      The only question is to how many.

      The browsers do it. The forwarding links do it. The ISPs do it. Even the web sites do it.

      If I can tell your search history just by forensically analyzing your computer, it means the OS can do it too. Ditto any other software or web app which operates on the same computer.

      1. Tomato42

        how does the ISP know it? every search engine worth anything enforces encryption

        1. zuckzuckgo Silver badge

          They still know what sites you visit and how many pages you view there. Unless you use a browser VPN, but that assumes you can trust the VPN provider more than your internet provider.

          1. Ken Hagan Gold badge

            No they don't. They know which CDN hosts the site you visit. That isn't very useful.

            1. doublelayer Silver badge

              For now, they know:

              1. The DNS queries for the specific domain and all the domains it pulls in. Until DoT or DoH, they'll keep having that.

              2. The SNI requests which contain the domain name and the first page URL you request. If you type in a domain name, they get it and "/". If you click a link from a search engine, they get the whole thing. Until ESNI or one of the other suggestions takes effect, that will be available to them.

              3. The destination IP. This may be a CDN, but not always. Plenty of people use a server dedicated to network requests which makes it obvious who runs it. Others will run multiple sites on a single server but not on all the other servers, meaning that only that server needs to be interrogated to figure out what the possibilities are.

              4. The size and timing of requests. They probably don't go this far, but if they have a server to test, they can try certain likely pages until they identify the one requiring the right number of assets from the right locations. Sites that bring in images and scripts can fingerprint themselves in that way.

              1. mmccul
                Thumb Up

                The above is one of the most best explanations of how real world traffic analysis is done I've seen in years. Throw in some well known network security tools that have been around for many years and one can even automate #4. The larger the ISP, the fewer original requests they have to make because they can build up a profile for comparison.

              2. needmorehare

                ESNI won’t help you, nor will DoH or DoT

                OCSP checks will still be carried out in the clear, giving away the likely domain names of the sites you visit when a certificate revocation check is performed. In the case of Cloudflare, you might have a situation where the cert has many domains associated with it but that won’t stop ISPs from correlating traffic.

                There is no privacy on the public Internet, just like in the public commons in real life.

              3. Ben Tasker

                > The SNI requests which contain the domain name and the first page URL you request.

                That's incorrect. Path information is not included in SNI. They get the domain name (assuming no eSNI) that's it.

                4. is well, well beyond the lengths ISPs will go to. Technically feasible isn't enough, it has to be (perceived to be) cost-effective.

                They also won't bother "interrogating" destination IPs to try and see what they host. Even if they were willing to go to those lengths, its the wrong way to go around it (far easier to check their own DNS logs and see what names resolve to those IPs - even if *you* use DoH, there's a good chance there are other users of that service who don't)

                1. doublelayer Silver badge

                  Well spotted. I wasn't very familiar with SNI's details and got that wrong. Thanks for the correction.

                  A few other methods of identifying a site I didn't think about last time include checking for differences in transfer sizes that might be connected to cookie usage, tracking frequency of requests to identify how much active content is on the page being accessed, checking packet latency and overall transfer speed to get information about the server and whether it's under load or not (this may make it easier to identify), or cross-referencing with other users' traffic which may be less secured.

  12. Kevin McMurtrie Silver badge

    Add to the SEO scammers

    Now we'll get spam from people claiming they can fix your credit score if you give them access to your social media accounts.

  13. earl grey
    Mushroom

    NO

    Or more specifically, HELL NO.

  14. low_resolution_foxxes

    Out of curiosity, I dove headfirst down the rabbit hole to understand the stench of waffle this working paper is based on.

    Following the links and quotations, I end up on a German Bank research paper using customer mobile phone info from their digital banking portal, to decide how to speed up online loans and avoid risk:

    -iOS users far lower risk, specifically compared to Samsung mobile owners

    -Users with their full or partial name in their email address and/or business name are consistently lower risk (free and crap email providers are a bad sign, it specifically mentions Yahoo accounts as a bad indicator)

    -Customers who arrived at the bank website via searching on a price comparison site are lower risk

    -Customers who arrived at the bank website via clicking on paid ads are higher risk

    -Users with high qty of spelling mistakes and ALL CAPS in loan applications are bad news for risk

    -People who buy things online 11am-6pm are lower risk than people who buy things 11pm to 6am

    End result: using the above metrics was 5-10% more reliable at judging credit risk, compared to their legacy in-branch credit risk scoring.

    It doesn't appear to mention your Google Search history or Facebook posts at all - Clickbait? IMF future waffling?

    1. Eclectic Man Silver badge

      So how?

      Very interesting, thanks for checking up on this. In particular, I found the spelling mistakes and capitals item very interesting:

      "-Users with high qty of spelling mistakes and ALL CAPS in loan applications are bad news for risk"

      So how did Donald Trump WHO NOTORIOUSLY TWEETS IN CRAPITALS [sic] get to have loans of around US$400million? Did Mealnia fill out the forms for him?

      1. khjohansen
        Gimp

        Re: So how?

        Rumor has it that Comrade Putin have nudged Deutsche Bank to offer loans when nobody else wanted to.

        1. Anonymous Coward
          Anonymous Coward

          Re: So how?

          You could say he put'in a good word.

          Sorry, could not help myself.

    2. heyrick Silver badge

      iOS users far lower risk, specifically compared to Samsung mobile owners

      I kind of understand why they favour Apple owners, but what's with Samsung? As opposed to, say, somebody with a lower end phone or Huawei or something?

      Users with their full or partial name in their email address and/or business name are consistently lower risk (free and crap email providers are a bad sign, it specifically mentions Yahoo accounts as a bad indicator)

      Oh dear. They get my Yahoo address specifically because it's easy to set up (and remove) disposable addresses. Oh, wait, you think I'm going to be handing out my private email address? Did that when the web was young, got burned when the autospam came along. Now my private address is exactly that, private.

      Customers who arrived at the bank website via searching on a price comparison site are lower risk Customers who arrived at the bank website via clicking on paid ads are higher risk

      Says all you need to know about the value of advertising there, doesn't it? How about arriving at the site by looking it up on Google?

      Users with high qty of spelling mistakes and ALL CAPS in loan applications are bad news for risk

      Yeh. Oi kun unnerstan dat.

      People who buy things online 11am-6pm are lower risk than people who buy things 11pm to 6am

      What about 6pm to 11pm? Because, you know, some of us have to go to work. But, sure, buying something at 5am does rather scream of "tail end of a late night gaming session at 'my place'" (translation: basement of parents house).

      1. low_resolution_foxxes

        It'd be interesting to break down high end vs low end Samsung's.

        Personally I hate Samsung phones and won't buy them (full of bloatware and Facebook unremovable). Several tech friends agree, so perhaps it's a sign the user can't afford iPhone but also lacks technical IT skills? Or maybe it's just a relative comparison to iPhone.

      2. needmorehare

        Easy to answer

        Buying an equivalent flagship Samsung phone which only has 24 months of updates for £200 less than the shiny iDevice with 5 years of updates means said individual is wasteful and/or impulsive. It’s just a shame they can’t detect and reward £80 Nokia Android users, who get 3 years of security updates (and complimentary warranty), bringing the cost of ownership down to a point where there is no decent competition.

        I am waiting for the day I can add a simple mobile telephony baseband to a Windows desktop to handle SMS/Calls. Linux has the ability to do it (clearly) but I don’t want to have to virtualise a solution if I can avoid it.

        1. low_resolution_foxxes

          Re: Easy to answer

          Samsung appear to be controlled and partially owned by NSA, US hedge and pension funds. Often you'll find you just cannot remove the US spyware (aka probably why Facebook cannot be removed). They're a dire version of Apple.

  15. Persona

    Really?

    So how can they tell the difference between someone who is skint and someone who is "tight"? They both spend a disproportionate time searching eBay to find someone reliable selling cheaper.

  16. a_yank_lurker

    Hmm

    If credit scores can be 'improved' by this then I wonder about the quality (and legality) of credit scores to begin with.

  17. trist

    It can all be faked...

    Just like fake friends, fake tits and fake news, how hard could it be to fake all of that?

  18. bigtimehustler

    Proof?

    Another important consideration is how on earth does the financial institution know it is your real search history and not one curated especially for financial institutions to be presented with. While you keep your real search history to yourself.

    1. chivo243 Silver badge
      Thumb Up

      Re: Proof?

      Why not, lots of people have two sets of financial books any way, would only make sense you have a search history to match, now to research on how to fake your own search history.

    2. John Brown (no body) Silver badge

      Re: Proof?

      Unless you've been building a fake search history for years, then it'd be quite difficult to fake. I suppose it depends where they source the data from and whether you can hack the source.

  19. ecofeco Silver badge
    Mushroom

    These are the masters of the world?

    We're fecking doomed.

  20. Anonymous Coward
    Anonymous Coward

    Now I have to set my browser User Agent string to

    Mozilla/5.0 (iPhone; CPU iPhone OS 14_3 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/14.0.2 Mobile/15E148 Safari/604.1

    Just to see what happens to the SPAM I am sent.

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