Fishing
Here in lower Canuckistan the local paper is now pleading for cash contributions from readers. Several regional papers have closed permanently.
My Android phone shows "news" with a mis-swipe. Sometimes, the local rag's pages are shown. If I click, there are ads (and the local paper's original content), but of course those are ads by the Google not the ads seen on the origin website. Those poor folks get nothing from those page "views".
In France the Google claimed they were expanding the visibility of the various media outlets. I get this and I would agree it happens. But the Google also used their content as bait for their own ads, paid nothing for the bait, and kept the resulting fish.
Time to regulate the fishermen.