Slipping differential?
"Samsung has OneUI (formerly TouchWiz). Huawei has EMUI. Oppo has ColorOS. There are only a handful of outliers, like Motorola and Nokia. And this trend allows vendors to differentiate themselves in a fairly meaningful way."
This idea has always puzzled me. Of all the reasons to buy this tablet or that phone I've never heard anyone or seen any review which says this is the better product because of the bloatcover. Usually the opposite.
Price, storage, price, resolution, price, processor, price - yes. But EMUI or another? - I didn't even know what EMUI was until I opened my Huwaei tablet. And I do regard myself as a bit of a expert on computery gizmos.