back to article Pablo Escobar's brother is Medellín in the foldable phone biz, sniffing out new markets

Escobar Inc, the company founded by the brother of late Colombian pharmaceutical executive, Pablo Escobar, has announced it’s getting into the handset business. Welcome to 2019, where that’s a completely normal and factual sentence. The Escobar Fold 1, from Escobar Inc, is unusual for a number of reasons. Yes, there’s the …

  1. Alister

    late Colombian pharmaceutical executive, Pablo Escobar

    What a wonderful euphemism.

  2. Ol'Peculier

    Can't see it working out, they'll only blow it.

    1. macjules
      Coat

      It's certainly not to be sniffed at.

      1. dnicholas

        Certainly not to be sniffed *on*

        That fold will snarf all the dust it can get

    2. Anonymous Coward
      Anonymous Coward

      @Ol'Peculier

      I don't think Mr. Escobar's efforts are anything to snort at. I'm sure this handset will crack the market, and rock your low expectations. I wouldn't take a powder on investing, if the opportunity presents itself.

      1. Jedit Silver badge
        Coat

        "I'm sure this handset will crack the market"

        At that price I wouldn't turn my nose up at it.

        Come on people, it was right there.

        (And you don't want to know what's in the pocket of mine.)

      2. FrogsAndChips Silver badge

        Re: I'm sure this handset will crack the market

        Did you see that in your crystal ball?

  3. Anonymous Coward
    Anonymous Coward

    Rebranded Royole?

    It looks like the flexpai re-branded

    https://www.royole.com/ca/flexpai

  4. Sandtitz Silver badge
    Joke

    Hmm...

    What's the selection of TLA-disapproved encrypted message/voice apps preinstalled? ...and can i uninstall them?

    Can yuppies use it to cut coke lines? It didn't look credit card thin.

  5. Kevin McMurtrie Silver badge
    Pint

    ...Donald Trump’s penthouse and a Foxconn factory

    Had to wait for my brain to reboot before I could finish the article.

    1. Mark 85
      Pint

      Re: ...Donald Trump’s penthouse and a Foxconn factory

      I need to brain reset also in addition to cleaning the afternoon beverage I just sprayed on the monitor. Well done El Reg.

  6. Claverhouse Silver badge
    Meh

    The Prodigal Brother

    Good to see someone going straight.

    1. Anonymous Coward
      Anonymous Coward

      Re: The Prodigal Brother

      Not sure of that.... Still looks as bent as a 3 Bob note. And that's before they fold it.

  7. Pascal Monett Silver badge

    "Pablo Escobar"

    Sorry, any company touting that name as a reference earns an immediate boycott reflex from me.

  8. Anonymous Coward
    Anonymous Coward

    So it's expensive and marks you out as a bit of a twat. At least the phone has that in common with cocaine.

  9. sbt
    FAIL

    ... this firm actually appears on Companies House’ records

    Doesn't mean much these days. So did the "makers" of the ZX Spectrum Vega+, Retro Computers Ltd.

  10. Walter Fettich

    "On one hand, we're fairly certain it’s impossible to deliver a phone with the specifications promised at such a low price point."

    Well.. the Escobars have a proud history of delivering where others failed.

  11. RobThBay

    There was phone in the video with the "ladies"???

  12. Hans 1
    Paris Hilton

    There is another instructional video on using the phone sporting a pair of naked boobs with tape affixed in case you wanted to look at the device.

    https://youtu.be/-jrFhd2Ia2g

  13. jt_Canuk
    Happy

    Brilliant story. I laughed

    In Columbia, do they - as in Canada - call attempts to fool the market with press-release bull$h!t a "snow job"?

    If they're serious & can live with such low likely profit margins, they'll crack the market.

    If you buy their argument (much less their product) don't be surprised when it folds.

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