Retail Operation,,,?
And just what exactly do they retail in these outlets, apart from a games console and a pricey tablet? They don't even do phones any more so there is no compelling reason to visit one of them. And if your Surface gets bricked by a mandatory update how is the drone in one of these outlets going to remedy that for you, assuming they even have the knowledge or experience to do that?
The only reason I would visit one of these outlets rather than an Apple store would be purely to see why it even exists.