CLOUDERA gets all SHOUTY about rebrand: SMASHES capslock, but easy on the elephants

Now that star-crossed Hadoop-flinging lovers Cloudera and Hortonworks have ended their years-long competition-cum-courtship with a merger, what better way to seal the deal than visiting the Strategy Boutique? As with so many relationships, the on-again-off-again romance has culminated in a union that made one partner take the …

[Anonymous Coward]

That's not an "E" ....

... it's a capitalized Greek \xi

,

:-)

[phuzz]

Re: That's not an "E" ....

Like this:

Ξ

[John Gamble]

Missed Some Other Choices

"They've also opted to get in on the oh-so-popular-right-now retro '80s vibe, turning the 'E' into three horizontal lines, ..."

They missed an opportunity to go back further into the '70s, by reversing the 'R'.

[Korev]

Sarcasm

A suitable scathing article, this is how marketing should be covered.

A pint for Ms Hill -->

[cs9]

The kicker is....

This logo update is probably the most interesting news you're going to get out of Dataworks.