Cisco is a fashion retailer now, with a spring collection to prove it
Promises quarterly lookbooks of branded tat, powered by branded kit
Offbeat
12 Mar 2024 | 19
Cisco CEO John Chambers claims to have a ‘playbook’ for coping with recessions, and two of its principles of survival are to prepare for the upturn in order to benefit more than rivals, and to use customers’ own pressures during the bad times to deepen relationships with them. Both of these principles will be tested in the …