CEO brought in to reduce costs.
CEO discovers that he can't greatly reduce costs.
CEO leaves because he doesn't see any acheivable way to improve the business he wants to spend more time with his family.
It's hardly a surprise though. On the plus side, tape is really excellent for off site backups and low end long term archiving by throwing a tape every month in a safe location.
On the downside it's an ass to setup if you haven't done it before (which many people haven't as they are going to the cloud for backups) and expensive to boot as you need a server that supports SCSI before you even start about thinking about buying the tape drive which puts a lot of people off.
There are only a couple of options for the tape companies. Consolidate, or just pray your the last one in the market standing to keep a smaller market.
That, or try and do something like get companies back from archive companies by doing a counterattack to get some market share back. Make a tape appliance attached to a NAS that's foolproof to deploy and do a hire purchase on it to bring the monthly cost down to around the same as online backup companies charge, and market it on being cheaper, with a faster recovery time.