apple
So another company realises that apple may be a threat and decides to kind-of adopt their thinking.
Bets SE, then nokia, then motorla will soon all start telling the world and dog about how they have JUST figured out that people dont want all the range and that, anyway, its the software features that make the products different. And the world will be in awe at their wisdom... !
The dog will just shrug and kick a chair around..