Liverpool Victoria blows £2m to become LV=

The Strategy Boutiques have evidently been busy down at Liverpool Victoria, the UK's biggest friendly society, which has spunked £2m in triumphantly transforming itself into LV=. That new Liverpool Victoria logo: LV= The redefined brand frontage "draws on our heritage and our new look aims to present us in a more modern and …

[Matthew]

Hhhmmmm

Is it just me or is it pronounced "love"? That's certainly what the logo resembles.

[timothy pagden]

Love

Yep, that's the whole point - it's meant to be subliminal - even though it's as transparent a piece of logo hyping as I have ever seen. Can't wait for Fujitsu to merge with Calvin Klein for a range of internet-enabled underpants!

[John Colby]

Learning from mistakes

Is no-one going to learn from Consignia?

[Anonymous Coward]

Certainly trips-up the tongue

Cool.

A fine example of blue-sky, out-of-the-box thinking where middle managers have imagineered a paradigm which highlights the synergies and enhances the scope of the forward-trained, goal-orientated view of the customer mindscape.

"Ya Gerald, let's drop it in our thinktank and see what floats.."

It reminds me of the old Commodore chicken-head logo.

Just what are you supposed to say to the cabbie to get you there?

I want to go to.....

Luvee, Lavee, Elvee ?

Maybe it's a geeky "emoticon" that you have to look at upside-down and back to front.

I give it no more than 12 months

[Al]

Domain

I notice that they have registered 'lvequals.com' ... I can't imagine anyone will call it that. I guess that the £2mill to stick an '=' on the end of the name is less than the guy wanted to sell up 'lv.com'

[Anonymous Coward]

Get Fresh!

It looks as if it has stepped out of the late 1980s, from the dawn of desktop publishing. The old NME logo, the Bitmap Brothers, Toxic magazine etc.

I expect the group will rebrand itself as Liverpool Victoria '87: The Crucial Connection.

The organisation will adopt Neneh Cherry as its spokeswoman. Perhaps there is a role for Gaz Top. Or Wendy James. Hopefully Wendy James.

Why can't The Register run more stories about Wendy James? Make it so.

[Jolyon]

Elvis

Although the lawyers will squish that.

So you can do an 'Elvis has left the building society' headline.

[Lee Staniforth]

Memorable...

>Is no-one going to learn from Consignia?

Who?

<satire>

[Guy]

How much!

With the Liverpool being a friendly society i wonder what their members think to the rebrand and the sum spent on it?

[Wayne Taylor]

Correct pronounciation

Here in Australia, LV= would be pronounced 'c*nts'

[Geoff Magnay]

An old name re-lived.

Looks more like Luncheon Vouchers, there was (maybe still is?) a system where employers gave away a voucher for staff to buy their lunch. There was an LV logo on all the cafes and sandwich shops where you could use the vouchers.

Am I the only person to recall this?

[Anonymous Coward]

Louis Vuitton?

Here in the colonies, at least, "LV" or "el-vee" is popular shorthand for Louis Vuitton. I've seen that used in China as well, though I'm not sure it was always in connection with the genuine article.