Hhhmmmm
Is it just me or is it pronounced "love"? That's certainly what the logo resembles.
The Strategy Boutiques have evidently been busy down at Liverpool Victoria, the UK's biggest friendly society, which has spunked £2m in triumphantly transforming itself into LV=. That new Liverpool Victoria logo: LV= The redefined brand frontage "draws on our heritage and our new look aims to present us in a more modern and …
Cool.
A fine example of blue-sky, out-of-the-box thinking where middle managers have imagineered a paradigm which highlights the synergies and enhances the scope of the forward-trained, goal-orientated view of the customer mindscape.
"Ya Gerald, let's drop it in our thinktank and see what floats.."
It reminds me of the old Commodore chicken-head logo.
Just what are you supposed to say to the cabbie to get you there?
I want to go to.....
Luvee, Lavee, Elvee ?
Maybe it's a geeky "emoticon" that you have to look at upside-down and back to front.
I give it no more than 12 months
It looks as if it has stepped out of the late 1980s, from the dawn of desktop publishing. The old NME logo, the Bitmap Brothers, Toxic magazine etc.
I expect the group will rebrand itself as Liverpool Victoria '87: The Crucial Connection.
The organisation will adopt Neneh Cherry as its spokeswoman. Perhaps there is a role for Gaz Top. Or Wendy James. Hopefully Wendy James.
Why can't The Register run more stories about Wendy James? Make it so.