Cement company in sacks out for the lads rumpus A Spanish cement manufacturer has been called to account for its persistent and blatant use of large-breasted women to punt its wares. Cementos La Unión recently found itself in a Valencia court accused of sexism, following legal action by Spain's Institute of Women, a tentacle of the Ministry of Equality. The Violence Against …
Political correctness gone mad?
I await the day Ikea face the court's wrath for using flat chested women assembling flat pack furnishings...
Also, the dolly bird in the Spanish cement advert was rendered, so if the Judge was a Tomb Raider player, I suspect they may just get away with it...
"As if any of those filing the complain will have ever bought a bag of cement in their life anyway."
Which shows how successful the ads were.
Women who never thought twice about cement are now talking about it!
(And complaining about ads full of self-assured, successful women.)
You don't understand the current sentiment in Spain with regard to violence against women and an effort to stamp out traditional Spanish machismo. It's been going on for quite a few years and there's hardly a news programme that doesn't mention the tally of women killed by their partner during the current year. Not long ago my wife tripped and we went to the local clinic, nurses came from everywhere to see if they could "help", there was a definite air of expectation. Violence against anyone is abhorrent but the at the moment the campaign against domestic violence is more like a witch hunt.
From the comfy of the UK, or indeed elsewher, it might be considered naff advertising, here, given the current climate, it's a different matter.
Violence against women or anyone else is, of course, a bad thing. But prompted by cartoonish images on bags of cement? Really?
Yes, really. It goes something like this: portraying women as merely sex objects and not actual people fosters the mentality that women exist only to be used (and by extension the feeling that it doesn't really matter if they are abused). OTOH portraying women as actual people fosters the mentality that we are all equal, which helps create a culture of mutual respect. This stuff really does make a difference, therefore all media creators have a responsibility to portray women appropriately, hence the legal action.
or indeed any advert/comedy/drama that portrays men as knuckle dragging brain damaged incompetents who couldn't find their arse with both hands in broad daylight. At some point society will actually realize that fuckwitism and other attributes are really not gender specific, your gender/sexual orientation does not give you immunity to being a fuckwit.
Why are women such suckers for leftist/feminist propaganda? Can't have a political movement without perceived "victims"? Is that it? So they have to manufacture their controversies to gin up support.
Cartoon pictures of "idealized" women on a cement bag are not a threat to any live person, EVER.
The fact that the representation of her breasts is greatly overamplified just makes the figure more unrealistic and if feminists ever had a sense of humor, more comedic than real. They didn't bitch about Rosie the Riveter lithographs and she's well endowed in many representations AND a symbol of feminism.
Honestly, I thought it leaned towards being more inclusive by placing a female figure on a cement bag (male dominated construction industry and all) and gave credence to the fact that a 25 pound bag of cement would be easier to lift than a 35 pound bag.
I'd suggest most women are not so insecure, and live perfectly normal lives, earning credibility and respect like any normal person.
They are not helped by the bleeting c******ati and "libbers" who have so much to portray all women as pethetic, helpless cripples - yes lets use a non pc word while we're at it - to the detriment of REAL progress towards decency and equal opportunities.
No, I don't support violence or exploitation - of either sex towards the other. No, I don't like seeing gross anatomical excesses used to sell things. Tell me about the product - if it's any good - which i suspect it isn't - I might be interested.
/rant.
'Sacks out' is a very tenacious 'innuendo' for the topic - 'sack' is usually associated for male anatomy after all.
I saw nothing 'too' anti-female in the animation. The female character was in control, and cleavage was hardly emphasised (she was behind the cement for most the clip). Plus she was clearly working harder than the men in the clip.
In comparison the second clip was dull corporate dross. Not that cement is particularly exciting anyway.
What's happened to El Reg in the last 48 hours? Seems to have been overrun by troglodytes on the comment boards on this and other stories.
There is a difference between sexy and sexism. Former good, latter bad.
There is a difference between manly and macho. Former good, latter bad.
There is a difference between a woman portrayed in an ad as a participant in the narrative that the ad is trying to tell and a woman portrayed in an ad as big-busted decoration. Former good, latter bad.
If you still need someone to spell it out for you, ask your daughter, wife or sister.
> If you still need someone to spell it out for you, ask your daughter, wife or sister.
To ask their daughter, wife, or sister, the vast majority of men who comment on this site would have to first CARE about their daughter, wife, or sister. /g/, /pol/, and /r9k/ are leaking and the quality of the Reg forums are poorer for it. redpilled, former "nice guys" as far as the eye can see.
they hate feminists and wish they would "lighten up" but as soon as they see a picture of a woman drinking from a cup labelled "Male Tears" they start crying to doxx her and going "dat means jizz buhuhuhuh"
guys, let me break it down for you. you didn't get the date because you were "too nice". you didn't get the date because you were too ugly. try to be less repulsive to the opposite sex. she doesn't want to know about your Figma collection. do a fucking sit-up, maybe a fucking push-up. the girl you had a crush on was beautiful, not ugly, right? so, if you want to be desired it would probably be a good idea to be handsome, not ugly.
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