Peak Samsung
Unlike the fruity firm been and gone.
Samsung can't make bigger profits without their own OS as anyone can make an android phone and undercut them.
This also shows that what made them big profits was having a bigger size phone, now that their main competitor has produced one their profits have evaporated.
Now they are just a hardware manufacturer again and their phones are the equivalent of a PC (requiring android rather than Windows). We've all seen what is happening in the PC market.
Lastly their strategy for phones has been exactly the same as Apple in the 1990's before Jobs return, in that they had loads of models with different features (none in one model) this confuses consumers and the same situation is the result, they need to slim down there product line to have any chance in the future.