What exactly is the point?
This advert has been out for months now, and how many customers do you think had signed up to Vodafone based on the idea that they are a network so reliable that the emergency services use them? I don't know the number, but it's a number of customers who weren't with O2 before the ruling, and won't be with O2 after the ruling.
In other news, escaped horse see's owners close stable door after leaving.