I had to find out more about this....
http://techcrunch.com/2014/01/02/robocoin-the-bitcoin-atm-is-heading-to-hong-kong-and-taiwan/
TC: Tell me about yourselves.
SG: We are a small team of hungry, dedicated and determined technologists based in Las Vegas. Our team of 4: Jordan Kelley is CEO, John Russell is CTO, Chris Yoder (previously CTO @Cloudsnap) is our other developer and I’m our Chief of Growth.
Yep, a team of 4, all calling themselves chiefs (apart from the mysterious "other developer", but hey he was a CTO too before this!).
At least the fact they're based in Las Vegas should reassure people that this isn't a futile gamble.