back to article Rumblings: Amazon to chum up with HTC, smartphones in mind

HTC is having another tilt at hanging its fortunes on a big American brand, this time with Amazon. The mobe-maker's chief of marketing told the Financial Times “We have been very focused on building our own brand, but we have also been very open to co-branding and collaborating with carriers and other technology brands.” The …

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  1. Ralph B

    What Won't Be

    I'd love a phone with the Kindle Paperwhite's display and a couple of weeks battery life. Wonderful.

    Bet they won't make it though.

    1. Anonymous Coward
      Anonymous Coward

      Re: What Won't Be

      Why? What is the point of a phone with more than a day's battery life? Is it really that hard to remember to plug it into a charger at night?

      1. Ralph B

        @DougS Re: What Won't Be

        > Is it really that hard to remember to plug it into a charger at night?

        Of course, you're right. That's why nobody buys eInk eBook readers, isn't it?

        Seriously though, some people do have/like to spend some/large parts of their life away from regular electricity supply. For them (ok, me) having a phone that didn't need charging every night (and incidentally would also be readable in full daylight) would be a Very Good Thing Indeed.

        1. taxman

          Re: @DougS What Won't Be

          Daylight reading? That would be a novelty for a phone. Certainly high up on my list - more so than what the case is made out of and the asthetics of the modelling (how many get buried away in cases?).

          I can't understand why more isn't spent on looking at this (sorry) when testing new phones. Nor the ability to be able to move Applications to a SD card/secondary memory.

      2. Geoff Campbell Silver badge
        Go

        Re: "Plug it into a charger"

        What is this, the 20th century? Inductive charging rules, baby!

        GJC

      3. Anonymous Coward
        Anonymous Coward

        Re: What Won't Be

        What is the point of a phone with more than a day's battery life? Is it really that hard to remember to plug it into a charger at night?

        Being old school, I thought the point of a mobile phone was to be, you know, mobile. Not spend half it's life chained to the power socket.

        1. Anonymous Coward
          Anonymous Coward

          Re: What Won't Be

          Well, given that most humans spend 1/4 to 1/3 of their life sleeping, there's no reason our phones can't do the same.

          I agree that daylight readability would be awesome in a phone, but e-ink is way too slow for a smartphone screen as others have pointed out. I'm sure there would be a market for that for people who use their phones as a phone only, but if you use it as a smartphone, e-ink would suck mightily for a screen.

          Whoever invents a screen that combines the daylight readability of e-ink, the color accuracy of LCD and the power usage of OLED will deserve the vast fortune that results. And no one will care whether it can be made flexible or not!

    2. DrXym

      Re: What Won't Be

      Kindle's "paperwhite" display is an edge lit layer over sitting over the e-ink. It would have to turn off when not in use at which point it's just e-ink. The phone would have to play tricks the way the Pebble watch does nurse the battery life, only approximating time and so on.

      Anyway Amazon does have another low power screen tech called Liquavista which is colour and passive. It still consumes energy but I guess it might allow a phone to last several days longer than devices which use OLED or LCD displays.

    3. uhuznaa

      Re: What Won't Be

      An e-ink display on a smartphone would be just unusable for most of the things smartphones are typically used for. These displays are just too slow for anything but reading one page of text and then the next. Even typing is a nightmare.

  2. Anonymous Coward
    Anonymous Coward

    Makes more sense than Facebook Home

    If Amazon can successfully shrink their skin down to a HTC One sized form factor, and come to the market at a similar cost to the Nexus 4, it will sell. The only reservation I have is the Amazon app store. They seem awfully slow to bring some pretty fundamental apps (Google Maps? Anybody?) to their users.

    1. Big_Ted
      Facepalm

      Re: Makes more sense than Facebook Home

      Well DUH.....

      Google maps, docs etc are paid for by the phone maker to add to the phone, they are not free, thats why Amazon don't have them as its an extra cost they don't see a need for on what they see as a device to consume content from them.

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