Re: Much better price
Starting price so this is (we are talking DELL) the ATOM based unit without LTE and (if there is a choice of batteries) the smallest batterie. Just look at the DELL Latitute 10 and it's pricing system. The data given for the 11'' model obviously includes the i3/i5 model since BayTrail has a memory limit of 4GB so the 8GB model will likely be priced similar to an S/P2
IF DELL does the BayTrail right (option for 4GB, real SSD, MiraCast, Wacom, LTE) at a price below the 4GB/128GB Surface/Pro2 they have a unit that will get nice sales in business (like the Latitude-10 did)
A "toybreed" touch only might get some of the iCrowd since those are conditionend to think "pen = evil" and Win8 might become the new "I am different" system
If their "big versions" come in at a price around(or even slightly above) S/P2s 8GB configurations (and the LTE variant out in early 2014) then you can talk competition since the slightly bigger screen and replaceable battery are bonus points.