back to article HP deed-poll drama: MORE new names for storage kiddies

HP is currently rebranding its storage arrays as StoreSomething and the HP X9000 IBRIX scale-out filers are looking to become HP's StoreAll product line, with the 3PAR block arrays becoming StoreServs. The company has already announced the StoreOnce, StoreVirtual and StoreEasy brands. It looks as if there are going to be more …

COMMENTS

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  1. Geoff Campbell Silver badge
    Flame

    What is this, the fucking Teletubbies?

    Does no-one use proper grown-up product names any more?

    GJC

  2. thondwe
    FAIL

    Marketing Fail

    Seems that HP Marketing haven't anything better to do then. We still use the product names as they were before HP brought the companies - Lefthand, 3PAR etc. I suspect we're not alone. Worse than that, is that they've tried to merge these products tech support into the core HP Support structure. The trouble is that the original support teams were offering a far better service than HP ever has - by all means buy up these little guys to provide investment etc, but please leave their names and support alone!

  3. Nate Amsden

    you bored bro?

    You have almost as much free time on your hands as I do Chris!

  4. Pondule

    New racks too

    Could do with it, cable management on the old ones wasn't so good.

  5. Steve Davies 3 Silver badge
    FAIL

    What was wrong with StorageWorks?

    Oh silly me, if wasn't invented by one of the many HP CEO's.

  6. Gaius
    Stop

    Dear God HP

    Please just stop. In fact you should have stopped at AutoRaid.

  7. Anonymous Coward
    Anonymous Coward

    Rolled back to old version now, doubtless on a torrent of Donatelli spittle.

  8. IO-IO
    Facepalm

    IT nightmares

    We should send Gordon Ramsay in to sort them out.

    Their management GPS is so off course they've driven into the sea and kept on going.

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