Retailers go away
Adobe are now only interested in selling their products via download direct. In fact they are especially interested in selling their software by subscription.
I'm surprised they are still using retail at all. They make it expensive and painful to buy from resellers and now insist on selling you an update every year. And don't think you can get away with skipping an update as the upgrade offers are tiered and the best you might manage is to get a limited time discount if your old version is extremely out of date.
What they want is for the users to be subscribers. Subscription also looks like a good deal at the moment but you know they'll turn the screws once everyone is on-board.