back to article Threatmetrix founder to fight 'muffin apocalypse'

Serial entrepreneur David Jones, who has chalked up hits with SurfControl and Threatmetrix, now plans to fight back against what he calls the “muffin apocalypse” - the blizzard of offers for freebies or cheap extra goodies beamed to opted-in smartphone owners when they go shopping. Speaking this week at Geonext, a Sydney …

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  1. skeptical i
    Pint

    As opposed to the 'muffin top apocalypse', a side-effect of increased obesity rates.

    Or the muffintopocalypse, or what-have-you.

    <-- I prefer my grain products in liquid form.

    1. g e

      Re: As opposed to the 'muffin top apocalypse', a side-effect of increased obesity rates.

      Hahah yeah, I interpreted the headline as meaning fat chicks in jeans two sizes too small, too...

      Shame someone can't actually fix that...

      Anyone want to co-found a 'Take More Pride in Your Appearance' Quango/Research Unit ? Should be able to bag some uk.gov pork for 'studies' and 'awareness'... (pun intended)

  2. Rick Damiani
    Facepalm

    This service sounds a lot like hell on earth. Do people actually ask for this kind of crap, or is it more like something they signed up for by mistake and now can't get turned off.

  3. Graham Bartlett
    Gimp

    "Threatmetrix"

    Maybe I've just got a dirty mind, but I thought this was like a dominatrix specialising in threats?

    1. Lockwood

      Re: "Threatmetrix"

      I thought Sarah B was back.

      "Make a post like that again and I'll hunt you down"

      1. Graham Bartlett

        Re: "Threatmetrix"

        To which the accepted answer would be "Ooh, yes please!" :)

  4. Paul Renault

    Wow!

    One of the games I play is to do a GIS for random paired words, and see how much porn the search returns. It would make a good drinking game.

    'Muffin apocalypse' is one of the rare pairings that results in no porn! Colour me surprised.

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