back to article Dead Drops take music promo to the 'hidden cloud'

Swedish indie band, Bondage Fairies, has used underground cloud phenomenon Dead Drops as a marketing tool for the global launch of their new music. Fragments of the band's new song have been deposited on USB sticks in a geocaching exercise covering 17 cities, including Stockholm, London, Berlin, Hamburg, Cologne, New York, …

COMMENTS

This topic is closed for new posts.
  1. Anonymous Coward
    Anonymous Coward

    Digital speakeasy

    Sounds a bit more organised take on the NIN USB drive turning up at a concert

    http://en.wikipedia.org/wiki/Year_Zero_(album)#Promotion

    I've always thought the digital speakeasy was an interesting concept arising from plunging hardware costs. How do you tracedownloads from a cheap semi-disposable wireless access point that you happened to associate with in a cafe or nightclub? "Yes mi-lud, we have logs that show all the downloads came from 192.168.0.2 and were sent to 192.168.0.3".

    I'm also surprised there aren't more ninja iTunes servers.

  2. Pete 8
    Happy

    L.O.V.E.

    IT!

This topic is closed for new posts.