Digital speakeasy
Sounds a bit more organised take on the NIN USB drive turning up at a concert
http://en.wikipedia.org/wiki/Year_Zero_(album)#Promotion
I've always thought the digital speakeasy was an interesting concept arising from plunging hardware costs. How do you tracedownloads from a cheap semi-disposable wireless access point that you happened to associate with in a cafe or nightclub? "Yes mi-lud, we have logs that show all the downloads came from 192.168.0.2 and were sent to 192.168.0.3".
I'm also surprised there aren't more ninja iTunes servers.