This isn't new.
Micros~1 have, time and time again, missed the boat and then fought hard to catch up by embracing, extending, and extinguishing. Do I need to mention "IE6" or the timespan between that and the next version here? Well, do I? Even HTML5 openness is mostly a lie, as you can see in various "oh yes we're open" followed by "oh we're not really open", or "we're only open with a special tag for us alone" or I forgot what other silliness. That's not what "open" means.
It's even infected nokia, who put it very clearly: "Open" only means "open for business" to this bunch. Any time you think it means anything else, you're being screwed. Sucker.
Had we cared enough we'd browbeaten nokia into publicly apologising for misleading their few leftover fans. But that didn't happen. The word-twisters still have free reign.
What we're seeing here is masterful spin by a monopolist and marketing specialist as a self-declared "not evil" advertising monopolist slides off deeper into the murky morass of, well, evil. It doesn't mean the other guys are suddenly less evil. They haven't moved and still have it in their blood and that's not going to change.
The more I read insightful commentary like this the more I wonder just where companies get their executives from. It's not mere stupidity or callousness. It's probably the reality distorting shades only sold in very secret shops. Actual cursed items that you can't ever take off once donned, too.