Risk-Based Design Decisions
If we could magically teleport back to the planning and design sessions that preceded the release of the first credit card, there's a pretty good chance that fraud prevention was discussed and considered as part of the design. It's also a pretty good bet to say that each of the enhancements we've seen since introduction have been implemented as a balance of cost and risk.
But just by way of a reminder, it's worth noting that the industry has experimented with multiple solutions for much more secure credit/debit card design over the years. For example, in 2009 - so that would be 17 years ago - VISA, Barclaycard and Deloitte ran pilots that included a secure OTP generator built directly in to their cards. See here:-
https://www.finextra.com/newsarticle/20019/deloitte-staff-trial-visa-card-with-built-in-otp-generator-for-it-access-control
And in 2018, Revolut launched "disposable virtual cards" to fight online fraud - with the idea being that every transaction made with the new technology would present a unique but verifiable 16-digit "card number" to the vendor. This meant that even if a vendor's systems were hacked and the data compromised, it could never be re-used because the card number itself was ephemeral.
It's important that we all bear the above in mind when we read articles like this one from Thomas. The Amherst researchers here have been able to exploit vulnerabilities in the world's credit card payment architecture which haven't just been *known about* since at least 2009, but for which we've had robust, effective solutions - since at least 2009.
Now... to bring a bit of balance, if we had a manager from a credit card provider of bank in this chat, they would almost certainly point out that credit cards carry the burden of risk and that anyone is free to dispute a fraudulent charge on their card - and that the industry is doing a great deal to try and kill off the fraud. All of that is true. On the other hand, the UK Finance web site reports:-
https://www.ukfinance.org.uk/news-and-insight/press-release/fraud-report-2026-press-release
... that in 2025 alone, the UK lost £1.28 billion through payment fraud.
That's an important data point, because now we can ask, "Would the cost of issuing UK citizens with more secure credit and debit cards that feature OTP capabilities exceed £1.28 billion per year?"
Given the fact that there are approximately 61 million credit cards in the UK [ https://generationmoney.co.uk/credit-card-statistics/ ] I think it's fair to say that this particular question is going to exist at the most beneficial end of the economies-of-scale spectrum, so any additional costs for production are going to be unit costs and not e.g. design overheads.
The fraud is real.
The costs - which have to be covered by card-users through fees - are eye-watering.
The solutions exist - and have been around for almost 2 decades.
The banks and card companies are doing nothing.
NOTHING.
Why?
Because for as long as they can recover their costs by charging us fees to be defrauded through their incompetence, they're happy.
This is what we have financial regulators and consumer protection laws for.
Not to protect consumers... but to protect the profits of the largest industry players.