Didn't receive an immediate response
They're probably wheying their options.
Ransomware curdles production at Coca-Cola's Fairlife dairy biz
Ransomware has soured production at Coca-Cola-owned Fairlife, forcing the dairy business to temporarily halt production at its US plants. In an SEC filing on Thursday, Coca-Cola said Fairlife detected "unauthorized access by a third party to a portion of its systems, including its production-related systems," in what it …
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Saturday 18th July 2026 06:45 GMT David 132
Re: ultra-filtered milk
What are Coca-cola doing with milk?
Much the same thing, I suspect, that Raven Sable, AKA Famine, was doing with the Newtrition Corporation in Good Omens.
"Two years of Newtrition investment and research had produced CHOW™. CHOW™ contained spun, plaited, and woven protein molecules, capped and coded, carefully designed to be ignored by even the most ravenous digestive tract enzymes; no-cal sweeteners; mineral oils replacing vegetable oils; fibrous materials, colourings, and flavourings. The end result was a foodstuff almost indistinguishable from any other except for two things. Firstly, the price, which was slightly higher, and secondly the nutritional content, which was roughly equivalent to that of a Sony Walkman..."
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Saturday 18th July 2026 10:27 GMT Bebu sa Ware
Re: ultra-filtered milk
> Surely if you filter everything out of milk, using your ultra-filter, you get left with, er, water?
I would guess it is the normal quality control process where water is removed from the milk at one stage only to be added back if required at a later stage to produce a uniform product. Fair bit of this nonsense around the "no added permeate" marketing codswallop which some brand sported in AU.
The world is a pretty silly place and unfortunately populated by even sillier excuses for people.
> What are Coca-cola doing with …
Not a question to which I would necessarily would want to know the answer.
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Saturday 18th July 2026 14:56 GMT Henry Wertz 1
Re: ultra-filtered milk
Americans are dumb (disclaimer: I live in USA so I say this from first hand experience). so adding additional milk proteins and whatever making fortified milk, people were like 'Oh hell no, we won't buy milk with stuff addeed to it.'. The 'ultrafiltering' takes like 1.5 units of milk and filter out the 'extra' water so you end up with the same end result. But the same people who woiuldn't buy the first product gleefully buy the second even though the result is the same.
As for whether one NEEDS this fortified milk, that's another issue.
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Saturday 18th July 2026 21:07 GMT retiredFool
Re: ultra-filtered milk
Part of the craze I think is related to the GLP-1 stuff. People are supposed to get more protein, and the place they are getting it is milk derivatives. The ultra-filtering might be making it more protein concentrated, although don't know. https://www.cnbc.com/2026/06/28/america-cant-get-enough-protein-the-dairy-industry-cant-keep-up.html
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Sunday 19th July 2026 04:21 GMT PRR
Re: ultra-filtered milk
> What are Coca-cola doing with milk?
What is Coke's core business? Not fizzy cola! They go into EVERY supermarket and quickie-mart in the land, about every day. With heavy liquids. Their sales staff are well organized and disciplined. Their advertising depts are usually sharp and effective. The actual pee in the bottles is a tertiary detail. It could be hyped-up milk products.
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Monday 20th July 2026 12:41 GMT notyetanotherid
Re: ultra-filtered milk
> (a) What are Coca-cola doing with milk?
c.f. their "smartwater" brand, where perfectly good spring water is distilled to remove the mineral content then much the same minerals are dissolved back into the distillate, before being bottled and sold with a suitable markup for the trademark pseudo-science involved in creating something nutritionally equivalent to the original spring water.
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