They have a similar situation to what you seem to have. You've mostly seen negative comments about AI, so you assume that's what's out there for them to see. There is plenty of that, but another thing there is plenty of is people complaining that Apple missed the boat on AI, promised a development they didn't deliver, and really need to fix that in order to catch up. Those people aren't negative on AI, they want more and they specifically want it from Apple and will criticize Apple for not making it. Many of those people are the types who work in tech media for non-tech people. Perhaps, like me, you find that kind of thing annoying because they often swallow any marketing promise from a tech firm without understanding it so avoid it, but it doesn't change that some of them have much more readership than El Reg does. If Apple sees that a few million people hear that Apple must leap forward on AI or be left behind and a few tens of thousands see complaints about all AI, they have two reasons to follow the former. The quantity one is obvious, but the other one is that, if someone hates all AI, and everything has AI, then expect no change in how many of them still choose an Apple product before turning the AI off.