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back to article Microsoft boss tells investors the company is working to 'win back fans'

Microsoft boss Satya Nadella told investors during an earnings call last night that the company needs to "win back" its fans. Nadella was referring to its consumer business as Microsoft has become acutely aware that customers are unhappy with the quality and stability of its flagship operating system. Microsoft published …

  1. Yet Another Anonymous coward Silver badge

    Fans ?

    The Cult of Windows 11

    1. Fruit and Nutcase Silver badge
      Coat

      Re: Fans ?

      The Cult of Windows 11

      Microsoft reveal their latest fetishes to the select few, on the Windows Insider group on OnlyFans

    2. Drew Scriver
      Unhappy

      Re: Fans ?

      Windows has gone downhill, but Office is even worse.

      Back in the day Microsoft was able to capture the market because companies like WordPerfect thought they were, well, perfect and didn't need to innovate any further.

      Sadly, MS has become today's WordPerfect and they've stopped innovating their Office suite.

      Just a few years ago the question used to be "Can G-Suite / Google Apps do that" and the answer would be "nope".

      Today it's the other way around.

      1. LybsterRoy Silver badge

        Re: Fans ?

        As an old fogey & WordPerfect fan I would have said the reason Microsoft was able to capture the market was because they spent lots of money telling everyone "point and click" was so much better than having to learn keystrokes.

        I do agree that WYSIWYG also helped, however, when I wasn't pissing around putting pretty pictures and graphs in WordPerfect was so much faster.

        1. David Hicklin Silver badge

          Re: Fans ?

          > Microsoft was able to capture the market

          And bundled it for free in the early days, who else remembers a pile of floppy disks ? (that always failed on the last one)

      2. Fluffy Cactus

        Re: Fans ?

        Nadella does not understand what is wrong with Windows 11

        RECALL is an insane security problem for any professional and company that has to deal with and keep SENSITIVE PERSONAL DATA safe! How can he not know that?

        TELEMETRY: An absurd and unreasonable attack on safety, privacy, human dignity, reason, conscience! Give the people what they want, NOT WHAT THEY DON'T WANT!

        ENCRYPTION IN OUTLOOK: It does not work at all for 100's of millions of people! You are advertising a system that does not work? Why? No shame? Repeating a lie? What's wrong with MSFT?

        They don't explain that! Not even their COPILOT is allowed to say how it works, or why it doesn't! There is no human working at MSFT allowed to talk about it! This is based on Personal Experience,

        not weird conspiracy stuff.

        I use Win 10, until it dies. I cannot use Win 11, because I have personal trust issues with Nadella, Smith, the lawyers and marketing liars of MSFT.

        I feel about MSFT the way the Canadian Prime Minister Carney feels about Trump!

        That's how badly wrong they are!

        1. Mad_Bob
          Alert

          Re: Fans ?

          I’ll add to that list :

          * Persistent use of dark patterns to fool users into saving things in the cloud both in Office and more generally in Onedrive via file dialog boxes. Want to turn on autosave? To the cloud with your data!

          * Dark patterns to get users to use Edge as the default browser

          * Alarmist dialogs about backing up profiles (to the cloud, who would have thought?)

          * Recurring prompts after updates to enable above and further trash.

          * Constant UI “improvements” that are just plain annoying.

  2. Anonymous Coward
    Anonymous Coward

    Fans! Fans! Fans!

    Nadella is doing it wrong.

    Since Microsoft has no real plan to fix the bugs and rein in the unwanted antifeatures which are driving "fans" away, the least they could do is give us a funny moment on stage.

    1. Like a badger Silver badge

      Re: Fans! Fans! Fans!

      Calling Elon Musk, calling Elon Musk!

      1. Fluffy Cactus

        Re: Fans! Fans! Fans!

        Why would anyone want to call SCROOGE MCMUSK?

    2. Brave Coward Bronze badge

      Re: Fans! Fans! Fans!

      Yeah, too late now.

      The shit already hit the fans. Badly.

      1. James O'Shea Silver badge

        Re: Fans! Fans! Fans!

        Shit can hit the fan in a good way?

        1. NapTime ForTruth

          Re: Fans! Fans! Fans!

          Depends on what you're into.

          1. Fluffy Cactus

            Re: Fans! Fans! Fans!

            No, really when it comes shite and fans, what really matters is NOT TO BE ON THE WRONG SIDE OF THE FAN1

        2. QET

          Re: Fans! Fans! Fans!

          Some ol' fashioned manure spreaders were basically just directing a stream of liquid shit towards what's essentially a centrifugal fan in order to spread it on the field while being towed by a tractor.

          Nowadays though, it's more tactical, in that it's directed out to hose ends that are almost drug along the ground right above the plants roots.

          Less nutrients loss and also less stank.

          1. LybsterRoy Silver badge

            Re: Fans! Fans! Fans!

            -- Some ol' fashioned manure spreaders were basically just directing a stream of liquid shit towards what's essentially a centrifugal fan in order to spread it on the field while being towed by a tractor. --

            Can we run one of those through HoC and see if it improves things?

          2. I could be a dog really Silver badge

            Re: Fans! Fans! Fans!

            The more old fashioned ones simply took a pile of manure and flailed some chains through it, as seen here and here. I used to use one back in my teens - the spreader and tractor were both older than me, and we didn't have the luxury of a) a powered loader or telehandler (mostly we filled it by pushing the wheelbarrow up a ramp and tipping it straight in), or more importantly b) a rear window on the cab (you very quickly learned to drive into wind, especially when the manure was fairly liquid.)

            Along the rotor there are a load of chains, but at each end there are fixed bars (with a hinged outer section) which would work no matter how full it was. So a full load of dry manure would empty from the ends, with the end chains freeing up once the fixed bars had "dispensed" some of the contents.

            Very reliable machines compared to some of the alternatives. The main one at the time was a trailer with a chain conveyor which would drag the load to the rear, where a pair of flail carrying shafts would break it up and fling it about. Apparently, the chains would always break when fully loaded, requiring it to be emptied by hand before it could be repaired. The main problem with the rotaspreader was that the chains would wear and eventually break - not good when silage took over from hay as the chains (or especially the big lump of metal on the end) would make a mess of the chopper which was only designed to chop grass into small pieces (picking up a chain could strip a complete set of blades off the drum and take hours to fix as it usually broke some of the bolts as well.)

            Though I do prefer Blaster Bate's description of how to empty a cesspit

        3. drankinatty Silver badge

          Re: Fans! Fans! Fans!

          There's a plumber smiling somewhere...

          1. DoctorPaul Bronze badge

            Re: Fans! Fans! Fans!

            Not so fond memories of the sanibroyeur in a French gite, referred to by us Brits as the shit shredder. Designed to get your dump through a 15mm pipe, one matchstick (it was the 1980s) dropped down the toilet would back things up rather unpleasantly.

        4. TangoDelta72
          Windows

          Hitting the fan: The sound that's made is MRRRREEEENNN!

          So yes, if you're a Marine.

          On topic: I've been an MCP and MS user for over 25 years. My next build will be a *nix of some sort.

          Icon:--> because that's how I, and the software, feel.

    3. Yet Another Anonymous coward Silver badge

      Re: Fans! Fans! Fans!

      >the least they could do is give us a funny moment on stage.

      So Balmer and Musk on stage throwing chairs at each other?

      Not sure what it would achieve - but I'd pay to watch it

      1. David 132 Silver badge
        Thumb Up

        Re: Fans! Fans! Fans!

        That's a lucha libre match I'd also pay good money to see. El Musko versus The Masked ChairMaster.

    4. Drew Scriver

      Re: Fans! Fans! Fans!

      Until he screams "I L-O-V-E T-H-I-S COMPANY" at the top of his lungs we can't be sure he means what he says.

      1. Zoopy

        Re: Fans! Fans! Fans!

        Somewhere, Katie Holmes' eye just twitched.

  3. Eye Know

    consumer business?

    Nadella is massively out of touch with what consumers want, there were never any fans for them there. In business he clearly has stopped eating his own dog food or he would realise it isn't even dog food.

    1. hoola Silver badge

      Re: consumer business?

      Consumers are just noise, the real $$$$$$$$$$$$$$$ come from Azure and cloud services.

      1. Ken Hagan Gold badge

        Re: consumer business?

        They are now, but they didn't use to be.

      2. ErikOnTech

        Re: consumer business?

        Yes, but let's be honest: the only real reason to use Azure is to support a Windows-chained userbase. We're already 100% macOS / Linux on desktops and laptops, and other orgs are looking in that direction. Entry-level Mac Minis are pretty solid and well-priced devices (once you figure in support overhead) for clerical work.

        1. EdSaxby

          Re: consumer business?

          Not only Mac Minis... for any consumer buying a new laptop a Macbook Neo just seems a no-brainer compared to a Windows PC. Not only is the build quality far superior, but the initial set-up experience is far less offensive that the Windows 11 clown show.

    2. DoctorNine Silver badge

      Re: consumer business?

      If you add enough sawdust extender to the dog food, it ceases to be dog food, and just clogs up the poor thing's innards.

      We are now well into that second phase of that business model's inevitable failure.

  4. elsergiovolador Silver badge

    Intel

    Does it mean they will double down on Intel support?

    Their CPUs need massive fans.

    1. DrewPH Bronze badge

      Re: Intel

      Badum tsss

  5. The Central Scrutinizer Silver badge

    Fans lol

    When I used Windows in the past I most certainly was never a "fan". We all know the problems from years gone by and which are apparently getting even worse these days.

    1. Homo.Sapien.Floridanus

      History of the OS

      Count DeMonet: Your highness, the peasants are revolting!

      King: You said it, they stink on ice!

      Count DeMonet: No, I mean they don’t like the new OS.

  6. Dave K

    Well, well, well. Years of treating customers with contempt is finally beginning to catch up with them. Enshittification can only go so far before people start to increasingly leave in droves.

    Still, its not too difficult to fix. A single "off" button for Crapilot, stopping the relentless adverts, allowing local accounts during setup, allowing choice of browser without SCOOBE and other tricks setting it back to Edge.

    Then a few simple features like moveable taskbar and they should be a fair way there. Will they actually to this, or will it be empty words? We'll see...

    1. Like a badger Silver badge

      Years of treating customers with contempt is finally beginning to catch up with them. Enshittification can only go so far before people start to increasingly leave in droves.

      I'm unsure about that. I think that we see this as IT professionals, but most people aren't like us. I wonder if Nad's problem is that people are now much more OS agnostic and device agnostic in how they do things or access content? Many find a Chromebook entirely acceptable for modest needs, or phones, or tablets, are comfortable switching between Apple, Android and Windows products? Essentially, the OS has become commoditised, nobody really cares too much about Windows, but not because of enshittification, but because they simply don't care at all?

      That'll be a much tougher one to crack, because people then don't want a "better" OS, they just want it to work, and not to bother them. Arguably that's all an OS should do, but we've been through a few decades when Windows made itself the unwanted star of its own show?

      1. Anonymous Coward
        Anonymous Coward

        Partly, but when a user's workflow runs through Office 365 and Microsoft Teams, there's a natural bias to platform that on a Windows machine, whether there's a real reason to or not. That's where most start, unless cost has them considering Chromebooks as a cheaper alternative.

        Microsoft's brand attachment isn't based on giving users reasons to actively want Windows. After losing much of their lock-in, they're coasting on inertia and assumptions. Which works...at least for a while.

        But the enshittification risk goes deeper than those directly alienated.

        Even if most users don't care about enshittification, how many Windows PCs aren't sold every time the "tech person" in a family or social circle says "Just buy a Mac", proceeds to complain about Windows, says they don't use it anymore, then assures the low-info user that Mac or Chrome will work?

        If the pissed off admin or power user is an ex customer, do they even show up in Nadella's product research toplines? Or does each of them cause tens or hundreds of lost Windows PC sales for reasons which never get heard in the boardroom?

      2. Dave K

        I get your point, but I do think it is beginning to piss off some agnostic people as well.

        My sister isn't a tech officionado and has used various Windows machines over the years, plus a company Mac or two.

        However, lately I've had a lot more complaints from her about her latest Win11 laptop. She's had a couple of dodgy updates that have half-bricked it and have needed her to go into recovery mode to roll things back and get it working - plus the faf of Bitlocker keys to get that far. She's also complained at me a couple of times about how it keeps pleading with her to subscribe to OneDrive and Office365 even though she prefers iCloud due to her iPhone.

        Fact is, even amongst less tech-savvy relatives, I'm seeing increased irritation rather than love for Windows 11 - not something I ever came across in the Win7/XP days as those OS's just worked reliably without nags and annoyance. I didn't hear "I love Windows 7", but I didn't hear complaints either.

        1. Yet Another Anonymous coward Silver badge

          And Apple are shocked why $500 Neos are sold out and people don't want to buy more expensive Windows11 laptops

          1. Doctor Syntax Silver badge

            The real killer for Windows could be Apple realising that there's a big market at cheaper prices. Take a generic laptop platform that can be manufactured at scale and put their own OS on it, sell it at the same price it would be with Windows and MS would be in real trouble.

            1. Glen Turner 666

              " Take a generic laptop platform that can be manufactured at scale and put their own OS on it"

              The biggest selling model of laptop computer in the world is the MacBook Air. It is very much "manufactured at scale". Moreover it is manufactured cheaply, with Apple's experience with making the massive quantities of the iPhone being very evident in the Air M-series. To date Apple have sold the Air laptop at a big markup over costs. The Neo suggests that Apple are going to trade off per-device markup for increased sales.

              1. I could be a dog really Silver badge

                I'll take your figures on trust.

                One fo the things Apple has traditionally been criticised for is the cost. Part fo that is not having the low spec entry level models you can buy in the Wintel world. Generally, when compared with like specced models (especially laptops) from other vendors, the perceived high price turns out not to be so. See my post above (or below, or wherever it appears) about how the Classic flew out of the door - or would have, if we'd been able to get them.

          2. I could be a dog really Silver badge
            Facepalm

            In the very distant past I used to (part) own and run an Apple Dealership. We kept telling our regional sales contact that they lacked an entry level model, and if they introduced one they would sell like the proverbial hotcakes. Eventually they introduced ... tada, the Mac Classic (alongside the LC and SI models.) If you know your Apple history, you'll know that puts us in the early 90s.

            Up to that point, we had always ordered back-back (as in, customer asks for a Mac, we order it from Apple, we never bought for stock.) With the Classic, we could see it would sell and ordered for stock - only to find we couldn't get any because ... tada, despite us telling them how they'd sell, the warehouse full they'd shown us pictures of at the launch event ("yes, we have stock of them" they said) had all gone and there was a 3-4 month backlog ! We had lots of orders from customers, but couldn't get them.

            plus ça change, plus c'est la même chose

            Interestingly we had one or two customers buy an LC to use a bit like a laptop. People forget that "portable" computers tended to be big, heavy, underpowered, very expensive (perm any combination of at least 3 of those !) The LC was fairly affordable and could fit in a briefcase (without monitor, keyboard, mouse and all the cables etc.) All it needed was one setup of KVM at home, another on the desk at work, and you had the portability many laptops only ever see use for, but at a fraction of the cost of a portable (which Apple didn't actually have anyway at the time) and with better performance.

        2. David 132 Silver badge

          With an eye to eventually upgrading my workhorse PC, which is still on Windows 10, I put Server 2025 with the Desktop Experience on a sacrificial Skylake box last week. Honestly, I'm pretty impressed. A slick user interface, none of the Windows 11 crud, and even on that 10-year old PC, it runs beautifully. I may have a viable upgrade path now that doesn't involve Linux and Wine.

        3. Fluffy Cactus

          Take just a simple MS Windows task like making a screen shot, then opening it in PAINT, cropping it to size, make a few comments on it, and use it as an image somewhere.

          On Win 10, I can click SHIFT + PRTSCRN, open PAINT, select what I want, crop it, make a comment or an arrow pointing to something, save it, and be done.

          On Win 11, that new laptop I only accidentally worked on, there is no longer a SHIFT+PRTSCRN option VISIBLY AVAILABLE, and when you copy something from a Notepad text, and

          open PAINT to see whether it allows you to PASTE something into PAINT, and you find that the very basic button to accomplish that has been removed.

          Result: Only an absurdly ignorant, lame, idiotic, sadistic software company would make such a change WITHOUT EXPLAINING IT! Well MSFT is exactly that company!

          It is not that I am stupid and cannot learn something new, IT IS THAT THEY REFUSE TO EXPLAIN WHAT TAF they did THERE!

          So, people like that should NEVER be involved in making software!

          I am a person who will patiently explain all the steps necessary to accomplish a task, and since I am normal (relatively) I find such ruthless, evil, sadistic software creeps UNACCEPTABLE!

          IT IS THEIR JOB TO EXPLAIN HOW SOMETHING WORKS!

          Remember Windows 8 ? That was the MOST UNEXPLAINED PIECE OF SHAFTWARE EVER! Remember, if you will, that around 2015 or so,YOUTUBE already was known as a method

          to explain things to the masses. MICROSOFT did not have a single piece of info on Windows 8 , when these horrible Win 8 laptops were in the store! How could they not know that? See?

          So, both Nadella and Brad Smith do not understand that if you want to make software useful for the masses, then you friggin EXPLAIN IT TO THE MASSES.

          And still, they do the very opposite, getting rid of humans, and pushing inhumane AI that shows its lack of conscience every day. That cannot possibly work!

      3. Fluffy Cactus

        No, for most people, Apple is always too expensive!

        And yes, for most people MSFT and Android are both terrible, in need of lots of improvements, but neither of them listens!

    2. Ossi

      How about features that people actually want, have asked for for decades, and are still in the stone age. From the top of my head - a search system that actually works, tags and descriptions for folders, bringing back an easy way to create short cuts, a Quick Access menu in Windows Explorer that you don't have to scroll up to *every* *single* *time* because someone decided that the default should be to scroll to the bottom of the panel and put Quick Access at the top (a stupidity that's lasted decades). There are thousands more, and if Microsoft actually responded to their feedback system they'd know what they are. Instead, we get the 'deprecation' of actually useful features and the World's worst AI shoved down our throats. Anyone remember Cortana?

      Any "fans" of Microsoft should seriously consider seeking help.

    3. Anonymous Coward
      Anonymous Coward

      Two words: Windows 7

      1. QET

        Basically what people genuinely want is windows7++, with all the "innovations" after 7 being optional & granular user-installable add-ons.

        All that requires effort though, which post-Nadella MS is chronically lacking.

        Unless it's effort in fucking functioning things up.

        1. Anonymous Coward
          Anonymous Coward

          Funny how low the install rate would be for Windows advertising or Windows telemetry if those shipped separately as optional add-ons.

          1. M.V. Lipvig Silver badge

            Just think of how low the install rate would be if new PC firmware wasn't locked down so that you couldn't install anything until you completed a Win11 install as I had to do last year. None of the online tricks to bypass would work either. Once it was set up it wss possible to access firmware to change to a USB boot, and install Linux but the PC was perfectly willing to do nothing until the end of time to get one more Win11 user tagged and bagged.

        2. LybsterRoy Silver badge

          I would also like to see some justification for the "innovations" - how many are genuinely useful and how many are "innovations" and not just messing with the UI to the detriment of the user?

    4. Doctor Syntax Silver badge

      "Still, its not too difficult to fix. A single "off" button for Crapilot, stopping the relentless adverts, allowing local accounts during setup, allowing choice of browser without SCOOBE and other tricks setting it back to Edge."

      All the things you're against are what marketing insisted on.

      1. M.V. Lipvig Silver badge

        And would you trust that they weren't hoovering your machine regardless of what the settings claim?

        That trust was lost for me. M$ has lost me as a customer forever.

        1. Anonymous Coward
          Anonymous Coward

          That's it: trust.

          Even if they did offer a one-click off setting, and off really did mean off, how much time would it take to verify that? Would you trust an update to not turn it back on, whether by purpose or mistake?

          Spent decades using heavily tinkered builds of Windows. I have zero confidence I could successfully police what my own computer does all the time. I have zero desire for a company to put me in that position.

          Nobody at Microsoft seems to care about the trust factor. Their brand to me is essentially the same as spyware/adware/Trojan. Pretty difficult for a brand to win a customer back after it becomes that tainted.

          1. I could be a dog really Silver badge

            Some of us remember preivous upgrade fiascos. The way the system would ask "do you want to upgrade to ... ?" You'd tell it "No".

            So they pushed another update (finding that people had blacklisted the first one) that asked again, and again, and again, ... Eventually, they pushed on that did it anyway, even if you'd said you didn't want it. Now I'm pretty certain that broke the law - as in, it ran something on your computer, and changed how your computer worked, that you has explicitly said you did not want.

            It says a lot when people (have to) write bits of software to block your crapware from f'ing up what the user considers a usable system. All because you have decided that when the user said "No thank you", what they really meant was "yes please, go ahead and f'up my perfectly working system". When you've earned that level of mistrust, don't expect people to ever trust you even a little bit ever again.

    5. Dan 55 Silver badge

      Still, its not too difficult to fix. A single "off" button for Crapilot

      Don't you mean "A single on button for Crapilot"?

      1. AVR Silver badge

        I see you're messing with Windows settings Dan, would you like help with that?

        * Reinstall telemetry and our partnerships for a better working experience?

        * Resubscribe to Copilot and enjoy the power of AI?

        * Revert to factory settings?

        1. Dan 55 Silver badge
    6. LybsterRoy Silver badge

      My thought was more along the lines of "ditch W8, 10, & 11 and revive W7"

  7. blu3b3rry Silver badge
    Windows

    Maybe satya should have thought of that before binning off all their QA teams

    As many other large and not-so-large companies have found over the years, treating the end user as the alpha/beta tester never goes down well.

    Most people use Windows because they have to as part of their job.

    1. Anonymous Coward
      Anonymous Coward

      Re: Maybe satya should have thought of that before binning off all their QA teams

      Many people do use Windows on their own devices too - for several reason - since the only real desktop alternative is Apple, with higher costs. Linux desktop does its best too to make people look for something else unlesse they have specific reasons to use it.

      Still Nadella blinded by Azure easy money failed to understand the reason many use Azure is because they are Windows shops. Make people leave Windows, with bad desktop versions and increasingly expensive on-prem servers, and Azure may be impacted as well.

      Sure, developing Windows, Office and other GUI applications requires skilled people - with very specific skills, and sure, they can be "expensive" - more expensive that deployng on Azure software written and maintained by someone else. But lose Windows customers, and you'll end to lose Azure ones as well.

  8. Andy E
    Mushroom

    Hate it

    Having had a Windows PC since Windows 95, I have seen windows evolve. Some of it was good with the highpoint being Windows 7. The enshitifcation since then has impacted the user experience to such an extent that I just don't like using Windows. First it was adverts for software being served up by Windows or Office applications and then that was then dialed up several notches by the endless prompts to use Co-Pilot.

    I binned my Windows 11 PC and bought a Mac for home use.

    The only Windows PC I have to use is the work provided laptop. I hate it.

    1. Oh Matron!

      Re: Hate it

      evolve != change.

      What you've seen is Windows change. Not evolve. Give me NT4 any time of the day!

      1. KarMann Silver badge
        Boffin

        Re: Hate it

        And evolve != improve. Evolution doesn't select for what might be best from our point of view. Just for what's most effective. It can certainly lead to organisms becoming what we would consider worse, in various ways.

        ETA: Also, originally, 'evolve' pretty much did mean 'change'. It's only the past few centuries that it's come to be associated particularly with this whole gradual-change-by-random-variation-and-natural-selection thing. But it still has a broader sense in which it can be used.

      2. John Robson Silver badge

        Re: Hate it

        I think I might choose 2000 over NT4.

        But then the first machines we had at home were all DOS based.

        1. Yet Another Anonymous coward Silver badge

          Re: Hate it

          Win2000 is just NT4 with USB support

          Perfect !

    2. EdSaxby

      Re: Hate it

      I was in the same boat. Fortunately, I have just retired and delightedly handed the Windows 11 PC back to my old firm and now live on my own Mac and Linux desktops.

      For the year I was working on a Windows 11 machine I never knew from day-to-day whether I would run into a tech issue or not. worse, there often became multi-day issues where I was just staring into space or trying to figure out how it could do my job with pen and paper. I have never in my whole career had so much lost productivity due to basic tech issues.

      My previous Windows 7 experience was generally flawless and uneventful.

      1. LybsterRoy Silver badge

        Re: Hate it

        -- My previous Windows 7 experience was generally flawless and uneventful. --

        Being fair when W7 came out there were a lot of moans about it. However, we didn't know what was coming next!

        1. collinsl Silver badge

          Re: Hate it

          Being fair when W7 came out there were a lot of moans about it. However, we didn't know what was coming next!

          I'd argue that was Vista personally, W7 was seen as an improvement to it and it was definitely that.

  9. Nematode Bronze badge

    As I always say, an OS is an OS. It should let you run programs and then get out of the way, it is not an end in itself, which M$ seem to think it is. To that I need to add: And not keep breaking.

    1. Yet Another Anonymous coward Silver badge

      On some level I almost feel sorry for Microsoft

      They need to produce an OS that works in a corporate environment with 10,000 desktops in a regulated industry where every key stroke of every machine needs to be centrally managed.

      But they also need to work on a kids laptop to just play CandyCrush and a pensioner who just writes the parish newsletter.

      And support those in-house DOS apps somebody wrote in 1988

      It's as if Linux had to run on everything from a 100,000 CPU supercomputer cluster to a smartwatch

      And they need to introduce enough new features every 2 years to persuade people to update and buy a new copy to pay for all the engineers adding new features

      1. Ken Hagan Gold badge

        "It's as if Linux had to run on everything from a 100,000 CPU supercomputer cluster to a smartwatch"

        I see what you did there.

        1. Doctor Syntax Silver badge

          Plus: "And they need to introduce enough new features every 2 years to persuade people to update and buy a new copy to pay for all the engineers adding new features"

    2. Anonymous Coward
      Anonymous Coward

      Yes and no - an OS like Windows does implement many system libraries used by applications - from the windows and dialog "chrome", to many underlying services - make them buggy, and/or less user friendly, and even the running programs are impacted.

  10. Blackjack Silver badge

    Want people to go back to use your crap? How about a kill Switch for Recall and AI uh?

  11. Anonymous Coward
    Anonymous Coward

    Games

    I am only using Windows because I don't have a choice. Linux gaming works for some. But just not me. As soon as I can get off Windows I will.

    1. Avalanche

      Re: Games

      I've recently moved from Windows to Bazzite, and a lot of games work fine. Yes, some games require some additional configuration or tweaks but with sites like ProtonDB, you can see what others report work for them. So, don't let games hold you back from switching.

    2. M.V. Lipvig Silver badge

      Re: Games

      Perhaps if enough gamers told the gaming companies to make a Linux/Apple alternative then quit buying games until they did, you could get them to support it.

  12. JWLong Silver badge

    Dear MicroSlop,

    I just ended 4-1/2 years of selling off 19K shares of MicroSlop stock that I started buying in 86' for $0.08/share.

    You want me back? I suggest you go fuck yourself first! I wouldn't go back if you offered free drugs to do so, and I don't do drugs anyway!

    Now, feed this response into your toy CoPlop and see for yourself what the god damn problem is.

    1. B33Dub

      Oh look, someone MS actually gives a shit about because it certainly isn't their customers. Good on you.

    2. ITMA Silver badge
      Devil

      "I wouldn't go back if you offered free drugs to do so, and I don't do drugs anyway!"

      I'll have your free drugs if you don't want them.... :)

  13. Jou (Mxyzptlk) Silver badge

    No reason to believe him.

    OTOH after Vista came Windows 7.

    After Windows 8(.1) came Windows 10. (Though Windows 8 ONLY the UI was messed up, but the improvements below were only visible to those who look beyond the GUI)

    But Windows 12... Seriously, there are kernel level and near kernel level bugs introduced since 2021 woah this is bad. At least Ballmer was "I love this company yeah!" - But Satya? Really?

    1. Anonymous Coward
      Anonymous Coward

      Re: No reason to believe him.

      Microsoft execs don't seem to understand just how many admins and users are reading product announcements with a sense of dread, wondering what new problems they'll have to deal with for little-to-no gain in wanted features. When customers develop that attitude, of course they'll be thinking about the exits.

      Reminds me a lot of the botched rollout and stalled uptake of IPv6. The sales pitch needs to be stronger than "Eventually you'll have to!"

      Customers aren't just delaying upgrades over cost. The pessimism has set in and hardened. That's a very tough perception to reverse.

      If they could honestly survey Windows admins, what percentage would cite "Security EOL" as the main motivation for their most recent upgrade?

    2. Press any key

      Re: No reason to believe him.

      I had a laptop with Windows 8.1 and I agree about it being only the UI that was the problem.

      I set mine to boot / login to desktop and installed a decent start menu. After that it really wasn't very different to windows 7, although a bit less good looking.

      It was though, quite jarring if I accidentally opened the windows start menu.

  14. James O'Shea Silver badge

    I'm currently connected to chat with MS to move a friends machine to a local account instead of n MS account. MS 'support' is being... MS-like.

    1. Anonymous Coward
      Anonymous Coward

      I've communicated with M$ business supoort many times. You'd hope they would be more clued up than consumer support, but they aren't. Had one annoying case a few months back where Universal print wouldn't communicate with particular printers. I eventually worked it out myself - a particular protocol needed to be enabled. I went back to M$ and told them that this was the solution. The response was 'yes, that does need to be enabled'. So why the fuck didn't they tell me to check that, rather than let me waste hours working it out?!

      I think the longest case I've had ran for about 13 months (a Teams issue whcih they alternately denied existed, or said would be fixed soon). I gave up eventually and changed our processes to work around the issue!

      1. James O'Shea Silver badge

        it took two tries but I got connected to someone who had a clue. He remoted in and did some stuff in the terminal/command prompt and in regedit, rebooted the machine three or four times, and killed the MS account replacing it with a local admin account and killed copilot and recall while he was in there. I could probably have done all that, except that I really don't like playing with regedit (my friend thinks that 'regedit' is a job at the Register, so there's no way that he would have been able to do this). It works now. My friend really wants to know why on earth it was such a problem to get local account and not to have copilot or recall or any of that stuff. And why did it require command-line and registry editing, instead of a simple 'click on uninstall'. If it wasn't for the fact that a lot of the apps he uses on a regular basis aren't available under Linux he'd have had me just put Ubuntu on the machine. As it is, he'll be getting a Mac when he replaces this unit.

        If you get someone at MS who knows what he's doing, you will get stuff done, and you will get stuff done quickly. If you get someone clueless, nothing will be done and it will take a long time to do the nothing. There are far more 'agents' at MS Support who are clueless than who know what they're doing.

        1. Ken Hagan Gold badge

          Not surprised that it was fairly easy, since if you do it at installation time it is easy. Genuinely surprised that an MS support person helped you do it.

          And I think that's part of Nadella's problem. People who are familiar with MS no longer expect them to be helpful. Personally I think the rot started with Ballmer so that's a *lot* of bad moves that MS need to undo if they want to be that cool vendor that folks use by choice.

          1. QET

            Re: Personally I think the rot started with Ballmer

            Well Win8 happened on his watch, so yeah.

            Though that seemed like it originally came to be because upper echelon at MS felt their desktop & laptop OS was threatened by Android & Apple tablets, which IMO was the dumbest assumption they could've made.

            Instead of sticking to what they knew well and spicing it up with what the users actually wanted...

            1. Anonymous Coward
              Anonymous Coward

              Re: Personally I think the rot started with Ballmer

              "Though that seemed like it originally came to be because upper echelon at MS felt their desktop & laptop OS was threatened by Android & Apple tablets, which IMO was the dumbest assumption they could've made."

              They wanted to get into the phone / tablet market and seem to have looked at Apple, which has basically variants of the same OS (more restricted on the phones / tablets) on all form factors. But M$ made a complete mess of it and didn't follow Apple's lead in customising it properly for the form factor. So Windows phone was actually OK (but they later killed it off!). Windows 8 sort of worked on a tablet, but it really didn't work on a laptop, and really, really didn't work on a desktop! The way they tried to make the desktop an adjunct to the home screen with the big square tiles, and the way particular programs could have versions both in the new interface and on the desktop (e.g. Internet Explorer) was beyond confusing. It's no surprise it flopped - the bigger question is how it even got signed off in the first place as it should have been obvious to everyone that the UI was a mess.

              And if the UI made no sense on a client computer, it made even less sense when shoehorned into Windows Server!

          2. Doctor Syntax Silver badge

            "Personally I think the rot started with Ballmer"

            Arguably it started with the contract for the IBM PC and they way they acquired the original DOS for that.

  15. Anonymous Coward
    Anonymous Coward

    I don't think they are going to get any 'fans', but they could make people hate them a lot less by simply making it easy to turn off all the AI crap in their products - i.e. a simple single toggle in Windows which will completely disable Coprolite in Windows itself and in Office, etc. Also a similar one in cloudy M$ accounts to turn it off there too.

    Yes, I know it's never going to happen!

  16. steelpillow Silver badge
    Devil

    "AI is the way ahead, so we just have to throw more AI at the problem."

    "But it's the AI that users are complaining about most."

    "So hide its presence from them, tell them it's gone from their experience, and give it more privileges than ever."

    "Now that, I do like! Have you booked our places on SpaceShipThree yet?"

  17. David 132 Silver badge
    Happy

    Unfortunate wording, or not...

    FTFA, emphasis mine: There are more than 1.6 billion monthly active Windows devices, but some of the users are revolting.

    Bit harsh, that. We can't all shower daily and trim our fingernails, you know, what with having to spend so much time dealing with endless forced updates & their aftermath...

  18. Doctor Syntax Silver badge

    "The problem, as Nadella himself acknowledged, is one of eroding trust."

    But does has e realised why trust is being eroded?

    1. coredump Bronze badge

      A cynical person might suspect Nadalla somehow has convinced himself that it's his own trust being eroded, in customers.

      E.g. he no longer trusts Microsoft customers to purchase and own a copy of Windows, thus they have to pay to rent cloud instances of it, or some similar scheme.

      Disclaimer: I don't actually know if that's how Microsoft works these days, I'm just parroting stuff I've read, and possibly inaccurately. More importantly, if I never actually have to care if MS works that way, so much the better.

  19. Throatwarbler Mangrove Silver badge
    Windows

    Not consumers . . .

    My guess is that Microsoft doesn't really care about the consumer experience at all. Rather, I suspect that some Fortune 100 C-level execs have had words with SatNad about Windows-related outages and either have started to talk about refunds or have started making flightless Antarctic waterfowl noises.

    1. Doctor Syntax Silver badge

      Re: Not consumers . . .

      My guess is that Microsoft doesn't really care about the consumer user experience at all.

      FTFY

  20. Yet Another Anonymous coward Silver badge

    First they laugh at you, then they fight you, then you win

    So everything Microsoft do that makes them money, all the behind the scenes cloudy goodness, is Linux

    Why do they persist in having 100,000 SDE in Redmond cranking out desktop Windows versions?

    The only market the shareholders care about is monthly per-seat $$ from corporate clients. The half-dozen home users buying a $99 shrink wrapped copy of W11 in Bestbuy are irrelevant.

    Corporate users don't care what OS they are using, so long as the shortcuts in Excel are the same after each update.

    So port Office to Linux for the handful of Wall St power users that insist on local Excel. The Windows security central management tools work on Android so are probably already available on Linux. Offer an improved version of Wine for all the CAD tools etc that are local and Windows only - should be easy if you have Windows source code.

    Then just make $$$ per user per month from all those online accounts for ever without having to think of a justification for Windows12

    1. Doctor Syntax Silver badge

      Re: First they laugh at you, then they fight you, then you win

      Maybe you've just described Windows 12. The trouble with that is that it would be a version of Linux with all the strength of Microsoft's QA teams behind it.

      1. Yet Another Anonymous coward Silver badge

        Re: First they laugh at you, then they fight you, then you win

        Reasonably likely that the next MSFT product is a Chromebook like box for people to just connect to a cloud instance of Windows

    2. Anonymous Coward
      Anonymous Coward

      Re: First they laugh at you, then they fight you, then you win

      "So everything Microsoft do that makes them money, all the behind the scenes cloudy goodness, is Linux"

      It isn't. I understand that the virtual switch stack in Azure is built on Linux, but the core Azure hypervisor is derived from Hyper-V (no not Linux related).

  21. ricardian

    I've resorted to Windows 10 IoT Enterprise LTSC. As soon as I can find a Linux version of one piece of "MS only" software I will be heading for Mint ASAP. I don't like being an unpaid QA person

  22. Anonymous Coward
    Anonymous Coward

    If they want to get me back they'll need to remove coprolite, telemetry, ads, edge, TPU requirements and stop all spying. It would be a great move to release it under a free software licence, Selling free software is OK free software is about freedom not price. https://www.gnu.org/philosophy/selling.html

  23. Anonymous Coward
    Anonymous Coward

    It's barfware

    Crappy UIs that keep changing.

    Brutal resource hog.

    Ramming features down the user's throat.

    Terabytes of patches needed and it's still leaky as hell (if you don't believ me, simply wait until next Patch Tuesday or check how often Office 365 and Edge update as they don't even follow have a schedule).

    Way too much time (read: manhours) lost with waiting for updates and patches to be installed.

    Idiotic licensing models

    So if you're asking me what's not to like about Microsoft products, my counter question would be simply: "what is?".

    Placing some bullsh*t mea culpa in the press won't change that. Don't update your marketing, update the way you work and then the products. Nothing else will do.

  24. powershift

    Do you know how to tell when Satya is lying?

    His lips are moving.

    1. M.V. Lipvig Silver badge

      Re: Do you know how to tell when Satya is lying?

      He's a politician?

      1. Doctor Syntax Silver badge

        Re: Do you know how to tell when Satya is lying?

        He's a CEO.

  25. Boris the Cockroach Silver badge

    Its simple really

    You want people to come back to windows(especially since you're seeing linux creeping up to the critical point)

    1. Stop the updates/ new features.

    2. Give crap pilot/recall/telemetry/one drive the option to be off by default.

    3. Patches have to work. you apply them, reboot(quite why a reboot is needed all the time gawd knows) and your PC wont brick itself/blue screen/need the patches removed ASAP

    4. New features have to work, You install crap pilot, it has to work reliably, and not be subject to 47 updates in the first week, every one of which forces a reboot.

    Sadly, a lot of the above would mean hiring skilled developers, along with a quality control department ... the very things senior m$ manglement has sought to cut to bring costs down.

    But all m$ manglement see is the $$$$ rolling in from corporate customers, and until they start leaving m$, nothing will be done.

    1. Doctor Syntax Silver badge

      Re: Its simple really

      "quite why a reboot is needed all the time gawd knows"

      Not gawd, but my guess is that it's a combination of poor modularisation and a file system and memory management that doesn't allow for replacement of an executable that's running in memory without disruption.

  26. IGotOut Silver badge
    Facepalm

    Do they care about you?

    Of course not.

    But MSFT line go down.

    That's all they actually care about.

  27. DS999 Silver badge

    Has Microsoft ever had "fans"?

    Maybe developers whose fortunes were tied to the success of Windows, but fans among normal consumers or business users? I doubt it.

    They had people who tolerated it. What is happening now is that people are starting to reach the limits of their tolerance.

  28. xyz123 Silver badge

    Microsoft has fired 100% of its QA staff.

    It now forcibly pushes out AI-generated patches, and the AI QA's its own homework.

    It's why anyone who recently changed keyboards was permanently locked out of windows.

    Basically the AI "patch" removed all keyboard drivers, rebooted the PC and schedulled NEW keyboard drivers for after a user logs back in.

    Which they can't. because no keyboard (even in safe mode) so they can't enter a password OR pin.

    Microsofts "solution" ? - just clean reinstall windows.

    Even SadArse Nutella literally said "we are not an operating system company anymore - we are an AI Company"

    Basically they're abandoning Windows as fast as they legally can, to concentrate on AI data centres.

    So Windows 11 may genuinely be the FINAL version of windows

    1. Dan 55 Silver badge

      Microsofts "solution" ? - just clean reinstall windows.

      The on-screen keyboard doesn't work either?

  29. Anonymous Coward
    Anonymous Coward

    "Fans" ? It's a piece of business software not a bloody football team.

  30. Reginald O.

    MS doesn't need personal comptuer users anymore...

    MS has billions of dollars worth of contracts with corporations and governments. They don’t need personal computer users anymore. And it shows.

    The company cannot be trusted to do the right thing, and the software is unreliable. Their commitment to mass tracking of users is ghastly to say the least.

    So, a promise to win fans sounds like standard corporate double-speak, to me.

  31. billdehaan Silver badge

    Trying to win 'fans', not end users

    In the 1980s and 1990s, Windows accounted for roughly 85% of Microsoft's revenue. Once Office took off, it became huge, and shared the stage with Windows, while helping drive its' growth even higher.

    Today, Windows accounts for only about 15% of revenue. Microsoft is pushing everything to the cloud/Azure services, including Office. Windows is no longer seen as a core product, but simply as an on ramp to the services they want to sell.

    Nadella's not worried about home users. While he'd obvious prefer they run Windows, if they use Linux to access their Outlook accounts and Office 365, that's fine. He'd much rather have a Linux user paying a monthly subscription for Azure services than a Windows user who just runs local apps. Microsoft make $25 off of the one time Windows licence, but recoups more than that per year for Azure users, regardless of what OS they run on their desktop.

    While he can ignore home users, institutions and governments are another story. Linux migrations aren't just happening to disaffected gamers discovering CachyOS and Bazzite. Governments like France are investigating disassociating themselves from Windows and Microsoft services, too. Those are the customers Natella has to woo.

    Microsoft's stone-faced dismissal of any and all criticism over the past several years, in the midst of a tsunami of incompetence and customers screaming at them has resulted in enough big players finally getting fed up enough to leave has finally got their attention. I suspect it will probably be too little, too late.

    1. Doctor Syntax Silver badge

      Re: Trying to win 'fans', not end users

      "Nadella's not worried about home users. While he'd obvious prefer they run Windows, if they use Linux to access their Outlook accounts and Office 365, that's fine."

      His problem with that would be that Linux users can't be roped into all that at first boot.

      1. billdehaan Silver badge

        Re: Trying to win 'fans', not end users

        A huge percentage of the new Linux user community is switching to it explicitly to get away from Microsoft's policies.

        I know a number of people who've been using Linux for years that use Office365, Outlook, and OneDrive; a couple pay for the 1TB of OneDrive space. They chose Linux organically, for technical reasons, not ideological ones. People like that can potentially be convinced to use Microsoft Azure services. Users that leave Windows because of Microsoft's strongarm tactics are essentially unreachable, as far as Microsoft is concerned. Even if they did clean up their act, reverse course, and address the privacy issues, those users are disinclined to believe them, and since they're not using Windows, they won't actually see any improvements, even if they do get implemented.

  32. Intuitech

    Enforced Approach

    As life-limg Windows user, at home and at work, I've always perceived Microsoft as arrogranr. This dates back to the Netscape/Internet Explorer saga, but more recently they have not listened to legitimate feedback from MSPs, PC builders, users. Their approach to enforce unwanted changes such as using a Microsoft account for the Windows setop, the Windows 11 upgrade requiring new hardware effectively pushed customers away.

    There are good alternatives of there now, and competitors have recognised that listening to feedback (even from Microsoft customer base) works.

  33. Anonymous Coward
    Anonymous Coward

    And one of the solutions found is to encourage skilled people to leave?

    And maybe replacing them with off-shore ones with less skills and far less understanding of customers' needs? Sure, they could be cheaper, but are money the issue?

    Looking at the published numbers - if true - Microsoft doesn't really need cut-costing measures, it needs more skilled people who do understand cusomers' needs and don't believe shoving more AI down their throats is the solution to live, univers e and everything.

    Nadella did put the consumer division in a corner - and many decisions, like turning Outlook a web app running in Electron, with all emails stored in MS servers - are very difficult to understand from a customer-oriented perspective, the only reason is Nadella couldn't care less about customers and just need everything on MS server to feed his AI beast and lock-in customers (it it works).

    Better late then never - but I'm not sure Nadella and his top level manager can understad what users really want - they are too much detached from reality, and sometimes I wonder if they do use Windows daily, or have assitants doing it all.

  34. Anonymous Coward
    Anonymous Coward

    Wait, he's opening an OnlyFans account?

    That's the only way I can imagine that sentence making any sense.

  35. Taliesinawen

    Win back Windows fans :o

    Windows accounts for approximately 8% to 10% of revenue. What is impressive is how Microsoft managed to leverage an OS into influencing and controlling the global technology landscape. A de facto tax on the sector.

  36. John_3_16
    Thumb Down

    No thank you M$...

    Have had enough after Windows 7. Win 10 has had some success but the handwriting was on the wall. $$, spying & complete control of us & our systems are your only true goals now.

    I forgot what a pleasure Computer Science could be after decades of fighting M$ with every year worse than the last one. FREEDOM. All of my computing needs are now satisfied with Zorin OS. It actually feels good to use my laptop again. It works for me. No telemetry. No spying. No difficult registration problems. No finger prints, facial recog, blood sacrifices required.

    No thank you M$.

    1. Antron Argaiv Silver badge
      Thumb Up

      Re: No thank you M$...

      Probably runs snappier as well, without all that baggage.

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