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back to article Calling out corporate BS? There's a steaming pile to aim for

Science is at its best when it makes manifest radical ideas that change our worldview. This is the flag all sane people salute, under which we march to war. Yet in our hearts, we know that the very tastiest science is that which confirms our prejudices and validates what we've known all along. Cornell University has just served …

  1. Doctor Syntax Silver badge

    I don't know about Nobel prizes but something that makes you laugh and then makes you think qualifies i for an ig-Nobel.

    1. b0llchit Silver badge
      Coat

      We must create a supportive environment to improve the creation of bright thoughts that are appreciated by the communities of committees to better the receptivity for price award thinking.

      1. David 132 Silver badge

        Moving forwards, in a very real sense, we should also blue-sky strategize our synergies with stakeholders in order to facilitate concrete deliverables.

        (And now, I am feeling mild revulsion at how easily the above came to me. I spent far too much of my working life at one of the giant companies that the article mentions.)

        1. JoAnywhere

          There is one key error in your otherwise fine piece of work. CONCRETE. Seriously? The purveyors of such drivel wouldn't know concrete if they tripped over a block of the stuff. Try 'intangible high value deliverables'. If you're feeling especially generous, you can substitute in 'tangible' for 'intangible' :)

        2. Anonymous Coward
          Anonymous Coward

          Surely the Key Deliverables ought also to include Digital Transformation?

    2. jonathan keith

      I know it's not an official criterion but I also see the ig-Nobels as 'useful science that won't change a damned thing.'

      1. Roj Blake

        You wouldn't be saying that if you'd ever needed to use a bra as a gas mask.

  2. jake Silver badge

    "This can be traced back to Turkey Bingo in colleges in the early '90s"

    My dad told me that they played it during lectures at Berkeley, as "buzzword bingo", in the early '50s. He was under the impression that it had come over to California from the East Coast, probably from MIT or Harvard. He was rather surprised when I came home from elementary school with mimeographed versions. The Principal at the school was curious to see if the teachers were using new terminology or not, and set us kids to work. Very early '60s in my case.

    1. Antron Argaiv Silver badge
      Thumb Up

      We had a Bullshit Bingo app on our Palm handhelds while I was at 3Com in the 90s.

      I doubt the those in the upper echelons of management truly appreciate the disdain in which they are held by the folks that actually do the work.

  3. FirstTangoInParis Silver badge

    Business-speak

    A couple of years back a recent business grad asked me “how are we doing?” about a task I was doing. He got torn a new one and never did it again.

  4. Aladdin Sane Silver badge
    Trollface

    We've got to downsize our sloppiness overload.

    Quality stress dissipation opportunities here.

  5. Bebu sa Ware Silver badge
    Coat

    anthropology of business linguistics

    The study of corporate arse licking one assumes. Adjacent to the ethology of the common brown tongue lizard (Vipera linguafuscae.)

    The Augean stables of contemporary corporate management shit would defeat the ablest Heracles.

  6. elsergiovolador Silver badge

    Quornell

    The Cornell study fails to capture a mission-critical variable - it assumes a binary landscape consisting of two distinct cohorts: the analytically robust stakeholders who deconstruct the noise, and the low-fidelity adopters who ingest it holistically. However, there exists a third, high-value demographic: strategic practitioners who recognise the lack of substantive alignment but deploy these frameworks with full theatrical buy-in, primarily because the alternative is a deep-dive into the existential void of another quarterly planning cycle without a sustainable value proposition.

    The true synergy isn't found in the jargon itself. It’s the cross-functional comedy of having three distinct species synchronised around the same boardroom table - the true believers who genuinely feel they are 'leveraging agentic AI to unlock transformative value at scale,' the self-aware performers who socialise the exact same messaging with an invisible wink, and the openly cynical who are experiencing a total system failure internally. And here is the key takeaway: from a high-level perspective, they are indistinguishable. The delivery is vertically integrated. The PowerPoint deck is 1:1. The confident head-nod when a stakeholder suggests we 'need to ideate around our AI-first strategy' - completely standardised.

    This is what transforms corporate life into a richer anthropological spectacle than the Cornell team’s current roadmap accounts for. This isn't bullshit bingo - it’s bullshit poker. Every stakeholder is holding their cards, nobody has visibility on who is bluffing, and the pot continues to scale because no one wants to be the first to sunset their position and admit they have zero bandwidth for what 'orchestrating our digital twin ecosystem' actually entails in a production environment.

    AI-specific nomenclature has hyper-accelerated this dynamic, given that the underlying technology remains a moving target. When a lead mentions they are 'implementing a RAG pipeline to drive enterprise knowledge synthesis,' that could scale from a sophisticated technical architecture to 'we integrated ChatGPT with a shared folder.' The ambiguity is a core feature. It allows the self-aware to pivot among the believers and vice versa, creating a linguistic herd immunity where no one is flagged for a lack of domain expertise, because actual understanding was never a KPI.

    So, by all means, let’s iterate on the AI Bullshit Receptivity Scale. But ensure it accounts for the high-performing individuals who index high on receptivity not due to a lack of analytical rigour, but because they’ve strategically concluded that leaning into the narrative offers a better ROI than resistance. Some of us aren't experiencing friction with the bullshit. We are optimising it.

    1. Phil O'Sophical Silver badge
      Pint

      Re: Quornell

      I think you deserve one of these, as well as an upvote ---->

    2. Captain Hogwash

      Re: Quornell

      This is why I read the comments.

    3. Aladdin Sane Silver badge
      Pint

      Re: Quornell

      I hate that I understood this.

      Damn you.

    4. blcollier
      Pint

      Re: Quornell

      I hope you wrote that yourself, because that is a gloriously perfect synthesis of management-speak and LLM-generated slop. You've got the 'rule of three', 'it's not X, it's Y', bland tone, excessive verbiage to say nothing of substance... Throw in a few em dashes here and there, and it would be absolutely indistinguishable from the finest megawatt-powered word-soup slop.

      Another one of these from me: --->

    5. Ace2

      Re: Quornell

      Can I… steal this?

    6. ecofeco Silver badge

      Re: Quornell

      Damn. DAMN!

      I am so stealing this.

    7. Fluffy Bunny Wabbit

      Re: Quornell

      I see your leveraging and raise you a curated sea-change.

    8. Fluffy Cactus

      Re: Quornell

      Don't scare me like that!

    9. Daniel Pfeffer
      Big Brother

      Re: Quornell

      You, sir/madam, are a doubleplusgood duckspeaker!

  7. Pascal Monett Silver badge
    Thumb Up

    A. Men.

    That will be all.

    1. collinsl Silver badge

      Re: A. Men.

      It's "A. Man." or "Some. Men."

  8. cleminan
    Headmaster

    In the mockery a glob of insipid business speak oozes through.

    > This new learning is doubly delightful,

    Learning is an adjective. You can be learning French, she may be learning electro microscopy in a future lecture, or they may have been learning how to boil eggs. 'Finding' would work better here, 'lesson', less-so.

    At least you didn't go full echo-skull & use the term 'learnings'. Rarely does a word invoke the urge to hurt the speaker as much as that, that... thing.

    1. xeroks

      Re: In the mockery a glob of insipid business speak oozes through.

      At least "Learning(s) as a noun does have some historical usage. The one from the 90s that dove me up the wall was when "leverage" went from noun to verb. <shudder>

      1. Anonymous Coward
        Anonymous Coward

        Re: In the mockery a glob of insipid business speak oozes through.

        Use of 'leverage' as a verb has to be one of the most grating obnoxious examples of modern business Bullshit lingo!

        1. jake Silver badge

          Re: In the mockery a glob of insipid business speak oozes through.

          Modern? If you consider the 1850s modern, I guess ...

          1. Anonymous Coward
            Anonymous Coward

            Re: In the mockery a glob of insipid business speak oozes through.

            Using it as a verb was very, very rare until the past decade or so, when it was enthusiastically taken up by the business bullshiters (particularly in the field of IT, it has to be said).

        2. Sherrie Ludwig
          Headmaster

          Re: In the mockery a glob of insipid business speak oozes through.

          most grating obnoxious examples of modern business Bullshit lingo

          I have a persistent eye twitch at "utilize". why don't you just USE it? Utilize always brings up a mental image of someone employing (there's a synonym!) something in a needlessly complicated and awkward way, like eating spaghetti using chopsticks while wearing boxing gloves and doing a headstand.

          1. The Organ Grinder's Monkey Bronze badge

            Re: In the mockery a glob of insipid business speak oozes through.

            Utilise? See also "eventuate" & "actualize"

            I'm meeting people that would self-identify as "normal" (ie non-business / MBA) using those in daily language now, in the UK...

        3. Fluffy Cactus

          Re: In the mockery a glob of insipid business speak oozes through.

          I shall be introducing a task force shortly in preparation of combating that repeatedly occurring issue at this time or the next.

      2. chriswoods

        Re: In the mockery a glob of insipid business speak oozes through.

        Thanks for reminding me of that abomination.

        Leverage this, leverage that - what you really mean is "use" then?

        And when did "gifting" become a thing?

        1. jake Silver badge

          Re: In the mockery a glob of insipid business speak oozes through.

          "And when did "gifting" become a thing?"

          At least by the 1500s, and probably earlier.

        2. David Newall

          Re: In the mockery a glob of insipid business speak oozes through.

          Don't incentivise; motivate.

          Don't gift; give.

          Don't yeh nah; no!

        3. Anonymous Coward
          Anonymous Coward

          Re: In the mockery a glob of insipid business speak oozes through.

          And don't forget that when 'leverage' is used as a verb it has to be pronounced the American way for some reason, even in England.

      3. jake Silver badge

        Re: In the mockery a glob of insipid business speak oozes through.

        Leverage had already been verbed by the 1890s ... First in print 1858.

      4. The Organ Grinder's Monkey Bronze badge

        Re: In the mockery a glob of insipid business speak oozes through.

        Ref "dove"

        You've accidently reminded me of a modernism that makes me gag. Dove is a pigeon-adjacent bird, dived is what a diver has done.

        While we're at it, can we kill "medalled" too? Phonetically it's what Saville, Epstein et al do, not successful athletes.

    2. PRR Silver badge

      Re: In the mockery a glob of insipid business speak oozes through.

      > At least "Learning(s) as a noun does have some historical usage.

      >> Learning is an adjective.

      Dictionaries (US and UK) say Noun.

      https://www.merriam-webster.com/dictionary/learning

      https://dictionary.cambridge.org/dictionary/english/learning

    3. joypar

      Re: In the mockery a glob of insipid business speak oozes through.

      _"Adjective"? Not!"

      Try gerund. Look it up.

      1. JessicaRabbit

        Re: In the mockery a glob of insipid business speak oozes through.

        Indeed and also a verb conjugated in the present tense e.g. We are all learning something new today.

      2. Fluffy Cactus

        Re: In the mockery a glob of insipid business speak oozes through.

        My next movie will be "Abusing the Gerund". It'll be a poetic action haiku, with select-able endings, and there will be a tip of the top open book, but closed phone test!

  9. Blackjack Silver badge

    For those cursed souls that use Chrome, here is a bullshit translator:

    https://github.com/jbouaziz/bullshit-translator-chrome-extension

  10. Philo T Farnsworth Silver badge

    A Pisces, working for scale

    From the article: They ranked nonsensical statements more highly when composed of the finest business bovine byproduct, as ranked on the Corporate Bullshit Receptivity Scale or CBRS.

    Oddly enough, before retiring I worked for an organization with a permutation of that abbreviation.

    1. Mrs Spartacus

      Re: A Pisces, working for scale

      Royal Society for Crusty Bread? I picked up a few crumbs of experience there....

      1. Philo T Farnsworth Silver badge

        Re: A Pisces, working for scale

        It is my policy to neither confirm nor deny.

  11. Jim 68
    Coat

    It's ironic that we are analyzing the consequences of business school bullshit while watching it play out in the Strat of Hormuz.

  12. Repne Scasb

    Was someone having a below the line day? Circle back when the Agile coach has re-empowered you.

  13. Manolo
    Happy

    Nice parody

    A while I go I saw a moving company's lorry that nicely parodied corporate blahblah.

    In big letters on the back it read: "Getting shit done since ages ago".

    I would hire them.

  14. jonathan keith

    I've always found that the phrase "Excuse me, but would you explain what [the fuck] that actually means?" tends to bring such meetings to an unexpectedly early end. It may also have something to do with the fact that I have also had a succession of short-lived jobs instead of anything remotely resembling a career.

    Why, yes, I have recently received an autism diagnosis. What made you ask?

  15. Manolo
    Thumb Up

    Not just geeks

    "When geeks first meet, their initial conversation often resembles modem talking to modem, a training and negotiation sequence when the highest level of communication is established"

    Not just geeks. When my late mother (retired physician assistant), my sister in law (medicine degree) and myself (pharmacist) met my mother's oncologist, after a few questions he said: "Wait, what are your qualifications?". So he could switch to a higher bitrate.

  16. s. pam
    Megaphone

    Pick the consulting firm, enjoy their particular bullshit bingo dictonary!

    Each one of McKinsey, PWC, TCS, and Crapita have their own BS generating divisions.

    Woe be the employee in any company these asshats are deployed into if you get their BS dictionaries wrong and say the other firms' word to them!

    Enter the Human Remains department to inflict strict summary punishments!

  17. RockBurner Silver badge

    "There is no crime in using butteriness instead of low latency touch enabled graphical user interface responsiveness"

    Yes, yes there is, and if you can't see it, then you're just as guilty of it.

  18. Sitaram Chamarty

    confusing line in the original cornell report

    The original report, at https://news.cornell.edu/stories/2026/03/workers-who-love-synergizing-paradigms-might-be-bad-their-jobs says this:

    > The results revealed a troubling paradox. Workers who were more susceptible to corporate BS rated their supervisors as more charismatic and “visionary,” but also displayed lower scores on a portion of the study that tested analytic thinking, cognitive reflection and fluid intelligence. Those more receptive to corporate BS also scored significantly worse on a test of effective workplace decision-making.

    That doesn't sound like a paradox to me. If you believe BS, you're not smart -- what's so surprising?

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