Amazon is forging a walled garden for enterprise AI

Amazon wants to make AI meaningful to enterprises, and it’s building yet another walled garden disguised as an easy button to do it. During his keynote at Amazon Web Services’ annual re:Invent conference, CEO Matt Garman laid out the cloud titan’s vision for lowering the barriers to enterprise AI adoption, spanning …

[Baird34]

Hotel California

Hmm, they make it a matter of convenience for your benefit. Reminds me of Hotel California, you can check-in any time you like...

[An_Old_Dog]

The Big Lie, Repeated

LLMs do not reason. Their promoters indirectly lie that they can. This lie has been repeated all-too-many times.

Matt Garman lies in this quote: "...without losing the important foundational capabilities of the model, like reasoning."

These models do not reason.

Tobias Mann lies in this statement: Lite and Pro are reasoning models...

These models do not reason -- regardless of how many times The Reg and other publications publish articles implying that the models do reason.

[Peter-Waterman1]

Re: The Big Lie, Repeated

Maybe they don’t, but they do a pretty good job of mimicking it, from choosing from a range of tools to do a job, to working out the best way to complete it. It might not be reasoning but it’s more than just predicting the next word in a sentence.

[Dan 55]

"The true value of AI has not yet been unlocked"

Step right up, we've still got plenty more snake oil to sell ya.

[Bebu sa Ware]

Re: "The true value of AI has not yet been unlocked"

"many of you out there, you haven't yet seen the returns that match up to the promise of AI." — You don't say.

Clearly the common garden variety snake oil doesn't cut it.

You need our specially bred serpents' rendered body fat for that extra bite.

I could reference gold plating a turd but you could actually plate a turd but I doubt that anyone will ever see "the returns that match up to the promise."

[Korev]

For example, a customer service agent may have a policy preventing it from authorizing returns on items valued at more than $1,000, forcing a manual review by a human operator.

Sounds like the kind of thing you'd love to run on an AWS account or service. I assume as it's something so obvious that they'd have already implemented it right?

[AMBxx]

Own dog food?

They could demonstrate it's wonders by using it for product search on their own website. Amazon search is hopeless and more interested in telling you to buy more of what you've already bought.

I've resorted to using ChatGPT to search Amazon. Does a remarkably good job at picking up very specific requirements.

Not ready for it to place my orders though!

[theblackhand]

Re: Own dog food?

While I have similar experiences aearching even when giving pretty good hints, maybe we aren't the target for Amazons sales AI?

Put another way, maybe Amazon have optimiser for sales revenue versus what we are interested in buying and improving search for...informed?...customers risks losing sales elsewhere.

[Anonymous Coward]

Re: Own dog food?

Well, the Amazon Rufus AI produced the goods when I asked it for a poo-scented room spray. Wonder what'll appear in Amazon suggestions in future weeks?

[Pulled Tea]

“And not for the first time, the Baron wondered if there ever would come a day when the [Spacing] Guild might be circumvented. They were insidious—bleeding off just enough to keep the host from objecting until they had you in their fist where they could force you to pay and pay and pay.”

— Dune, by Frank Herbert.

[Anonymous Coward]

Ho hum !!!

In a nutshell all the 'AI' peddlers are desparate to find some way to sell 'AI' into industry or commerce to lock-in future profits & depandency.

They are not succeeding in getting the masses to buy into the lie and there are no examples of profits made due to using 'AI'.

'AI' is on the very edge of the bubble bursting unless they can show huge takeup somewhere, which would enable future earnings to be implied to the investors.

'AI' does not work, in case you have been living in a cave for the last 2 years.

The lie known as 'AI' is getting saturation coverage BUT it will not be accepted by the surprisingly astute denizens of the 'interWebs'.

They still lie about what 'AI' can do, this time using the 'reasoning' word !!!

The money must run out at some point !!!

One can only hope !!!

:)