AWS: How do you do, fellow kids? Please watch our keynotes in Fortnite

Amazon Web Services has decided to stream all five keynotes from its re:Invent conference in the hit multiplayer game Fortnite, which is more than a little bit bonkers. Readers of a certain age might suggest that opinion proves The Register has become a proverbial old man shouting at a (hyperscale) cloud. We dismiss such …

[Michael Hoffmann]

The irony...

... as their message to kids would effectively be "don't bother getting into IT, your jobs will all be AI"

[steviesteveo]

In a different world companies would at least hesitate before advertising they are a competitor suffocating behemoth with tentacles in quite so many pies

[Pulled Tea]

There's this genre of slop-video that appears on short-form video apps (so basically TikTok, YouTube Shorts, Instagram Reels, etc.) that splits the video screen into two, where the actual content is the video itself, while the other part of the screen is usually something mindless, like, idk, a Subway Surfers run, some kind of “satisfying” video, or something similar.

Apparently the belief is that youth audiences are so addled that they will need something else to hold their attention while the main video plays.

I can't help but think that this is another iteration of that, and frankly the contempt I feel from the producers of these two feel very similar.

They think that their audiences are too addled to listen to their arguments, so they have to literally distract them while their pitch gets run. It's gross.

[Roland6]

I thought the mindless video was the substantive content.

I wonder whether they do this to increase “views”

[Pulled Tea]

It might be to increase watch time per video.

They assume you're so addled that being mesmerized by preeetie culurz will keep you longer on the video or something.

[HellDiverUK]

Is Fortnite still a thing? I'd have thought it was "uncool" like Facebook by now.