SK hynix wants you to bond with HBM, so it coated corn in banana chocolate

SK hynix has launched HBM-themed square corn snacks at 7-Eleven, because nothing explains bandwidth like carbs and chocolate. The South Korean memory giant, best known for dominating the high-bandwidth memory (HBM) market, has partnered with the US retailer to release "Honey Banana Mat HBM Chips," a memory chip-themed snack …

[Doctor Syntax]

Wouldn't billionaire's shortbread have been more appropriate?

[VicMortimer]

I'm confused.

Is this gonna be at 7-11 in the US, or will US 7-11 continue to suck compared to 7-11 in Japan and Korea?

(I'll be shocked if it's not the suck option.)

[Michael Strorm]

From the article:-

SK hynix and 7-Eleven will run a prize drawing event [with prizes including] ten don of pure gold. "Don," for those unfamiliar, is a traditional Korean unit of gold weight equivalent to 3.75 grams.

This implies that it's for the South Korean market.

Article describes 7-11 as a "US retailer", but given that it's ultimately Japanese owned and the US branch is -AFAICT- a subsidiary of that, it's unlikely that this has much to do with the US chain.

[Bebu sa Ware]

SK hynix and 7-Eleven will run a prize drawing event [with prizes including] ten don of pure gold

Currently 37.5 g Au is roughly USD 5000 which isn't too shabby.

[Michael Strorm]

Alien Spacers

The Hynix-based RAM modules I bought from Scan around six weeks ago now cost three times as much.

Perhaps these crunchy semiconductor-shaped (*) corn snacks are meant as a substitute for those who can't afford the real thing?

(*) Though going by Outer Spacers, Monster Munch et al, they'll be blobs that only faintly resemble what they're meant to be?

[Ropewash]

Re: Alien Spacers

Not sure what performance you'd get. Corn requires a lot of voltage and chocolate, honey-banana flavoured or otherwise, is not the best thermal conductor.

[KomradeSheep]

Pics or this didn't happen

... surely no-one would spend that amount of budget on a campaign that is so ... so ... fluffy?

And not even the delicious marshmallow kind of fluffy.

[Philo T Farnsworth]

I'm not so sure I want to eat anything "High Bandwidth"

I mean, I have enough digestive problems as it is, with my love of spicy food. . .

[Bebu sa Ware]

Re: I'm not so sure I want to eat anything "High Bandwidth"

I mean, I have enough digestive problems as it is, with my love of spicy food. . .

It's the low latency that that is frequently the more pressing problem. ;)

[Bebu sa Ware]

honey-banana-flavored chocolate layered over savory, square-cut corn chips… edible?

A matter of taste… or the lack of, surely?

Being South Korean I am surprised they didn't go for kimchi on a corn chip base covered with bitter chocolate, or a least added some serious chili to offset the overly sweet honey·banana combination.

Seems a bit daft all round. I don't imagine your typical 7-11 snack food junkie is likely to be making purchasing decisions for HBM parts or buying any on his own behalf.

[Doctor Syntax]

Re: honey-banana-flavored chocolate layered over savory, square-cut corn chips… edible?

It's marketing. lack of taste and being daft can be taken as read.

[cd]

Re: honey-banana-flavored chocolate layered over savory, square-cut corn chips… edible?

It's proof that AI is being seen as the customer eventually.

[Anonymous Coward]

Re: honey-banana-flavored chocolate layered over savory, square-cut corn chips… edible?

Seems a bit daft all round.

Seems?

Look again.

.

[Richard 12]

Re: honey-banana-flavored chocolate layered over savory, square-cut corn chips… edible?

It got headlines in the tech press.

That's the point, and it worked.

[Like a badger]

Re: honey-banana-flavored chocolate layered over savory, square-cut corn chips… edible?

"It got headlines in the tech press. That's the point, and it worked."

We the readers of said tech press already know that SK hynix make RAM, HBM and suchlike stuff. Maybe the point of the campaign is to make us aware of the lower case "h" in hynix?

[Fruit and Nutcase]

Chip Fab

Hearing the news UK government invites SK Hynix to open chip fab and lobs £50,000 to develop the potato snacks