Re: Confused Old Person Here....Again!
> Maybe Liam could provide some insight into the likely customers for this deal?
It's mainly for servers.
Ubuntu was originally designed as a desktop distro: to be an easy-to-use replacement for Windows. However, it came out was 21 years ago. That's bags of time for kids to explore a free, easy, desktop Linux, get comfy with it, then grow up and get jobs. When they need an OS to run stuff on and there's no budget, they tend to naturally go with the familiar one.
Ubuntu Server appeared soon afterwards: first release 5.10 I think from a very quick Google.
After a while, a visible result of familiarity with the desktop version was was lots of servers running Ubuntu.
Servers make money. Companies will pay money for help and support on servers, for tools that help manage fleets of servers, for automation and so on. Even if the server OS is freeware you can make money off the back of server OSes.
So although Ubuntu remains a highly visible desktop OS, it also puts effort into its server version, because that makes money.
If you spend some time building a server tool that works, on a given version of the OS and with specific matching versions of VMs and server apps and config, and it works fine and does what you need, then as others have pointed out, it makes sense to keep it just as it is for as long as it still does the job. If that means paying for critical security updates, that is no big problem: it's cheaper than rebuilding the whole shebang on newer components every other year.
So, a paid service: critical fixes for old versions of server OSes and the server apps layered on top.
As it happens you can run it on a desktop as well, if you so wish.