back to article EU's reforms of GDPR, AI slated by privacy activists for 'playing into Big Tech’s hands'

Privacy advocates are condemning the European Commission's leaked plans to overhaul digital privacy legislation, accusing officials of bypassing proper legislative processes to favor Big Tech interests. Max Schrems, founder of privacy group Noyb, warned: "One part of the European Commission (EC) seems to try overrunning …

  1. ParlezVousFranglais Silver badge

    EU/EC decision making happens at such a glacial pace that the AI bubble will have burst, and several huge AI-related personal data scandals will have occurred long before any changes are ratified.

    Whether that will make any difference to the idealogues who seem to think that AI will cure all known ills, bring world peace, and finally reveal the question to which the answer is 42, remains to be seen...

    1. Anonymous Coward
      Anonymous Coward

      Wrong priorities of GDPR

      I observe GDPR violations on daily basis. Conclusion: it typically does now work. Mostly because of missing expertise.

      The actual challenge is IT security, not privacy. Most people had their data stolen multiple times already. GDPR does not help much.

      The biggest negative side effect is enormous bureaucracy added to both business and gov sides. It costs taxpayers money, and companies to keep compliance departments. Law enforcement is overloaded or non scalable.

      Reallocating resources from privacy (bureaucracy?) to security may lead to improvement of both.

      1. Cynical Pie

        Re: Wrong priorities of GDPR

        The reason GDPR fails on privacy is because it has never been about privacy, its about the lawful processing of personal data.

        1. Anonymous Coward
          Anonymous Coward

          Re: Wrong priorities of GDPR

          … and not fit for purpose regulators like UK ICO allegedly working only to a harm inflicted basis - *largely ignoring small breaches - yet repeatedly allowing companies with massive breaches to legally bully them into fine reduction sweetheart deals.

          British Airways the most egregious, but add Meta, M&S and hundreds of others.

          * I don’t see the same dismissal of small scale breaches of the law being an excuse accepted by the Police, HMRC, DWP etc when pursuing ‘little people’ over minor road offences, 50p over earnings for Carer Allowance recipients, minor Self Assessment corrections or submission date misses. Indeed I see the mendacious wielding of the full Powers - and resources - of the State (or Crown Exemption) to bash little people into submission whilst allowing the wealthy to negotiate cut-price non-prosecute deals.

          1. Cynical Pie

            Re: Wrong priorities of GDPR

            Yes the ICO isn't fit for purpose (or at least the current Commissioner isn't) but they fined BA the maximum they could under the law so I am not sure what else they could have done.

            Last time I checked the ICO wasn't responsible for the pandemic and the financial crash of the aviation industry. Had there been no pandemic then the penalty would have been higher as it is based on the company profits st the time the MPN is issued

            1. Diogenes8080

              Re: Wrong priorities of GDPR

              BA pleaded pandemic parsimony and saw their Magecart fine reduced from GBP183m to 20m:

              https://www.theregister.com/2020/10/16/british_airways_ico_fine_20m

              Quite what happened to all of the idiots responsible for Magecart getting in to begin with the stories do not tell. We can hope they all died of the plague, but I suspect not. From memory there were about six levels of mismanagement from the board decision to outsource down to the dodgy devs that let the criminals in. Again the tales do not tell if that was by intent or inept copy-and-paste.

            2. Anonymous Coward
              Anonymous Coward

              Re: Wrong priorities of GDPR

              My beef is that the fine originally issued in 2021 was for £183m, and BA plea bargained it down to £20m ‘due to Covid’.

              I personally would have levied it as 10% profit share plus interest - until paid off. 25 year instalment plan. Fines are supposed to punitive to force behaviour adjustments..

              That’s BA who

              2020 Loss £2.33bn

              2021 Loss £1.77bn

              2022 profits £322’

              2023 Profits £1.34bn

              2024 Profits £2.05bn

              BA got a free £2bn loan and other government support.

              I didn’t get a pass on my taxes during Covid, and any financial support that was obtained was pretty miserable do the 3 months of furlough…. and HMRc fucked up my self-assessment.

      2. ParlezVousFranglais Silver badge

        Re: Wrong priorities of GDPR

        Sorry but unless I misunderstand your point, I have to fundamentally disagree.

        What "actual challenge" are we talking about? The whole purpose of the legislation was to safeguard the personal data of individuals. Of course it costs time and money to anyone processing personal data, because the alternative is that there are no safeguards, and that any one can do anything with anyone else's personal data.

        Of course IT Security is a challenge, but the reason it's a challenge is BECAUSE of the need to try uphold privacy. To claim that because people have had data stolen before, we should just give up trying to protect it, would simply allow unrestricted abuse.

        And that is why NOYB have an issue with this, because certain individuals in the EC seem to be saying currently that they think that the rights of "AI" to have unfettered access to every last possible piece of data about everything and everyone, everywhere, due to some nebulous idea that it is the panacea to all the world's problems, is more important than the ongoing battle to keep people's private date private.

        Maybe we should start by releasing into the public domain every possible piece of information about those members of the EC - what they lied about on their CV's, how little time they spend actually doing their jobs, what embarrassing little medical problems they've had, how much they get paid including their side-hustles, what tax avoidance/evasion schemes they're involved in, all the affairs they've had - and then when they are shunned by their families and colleagues and laughed at in the street, they can explain what on earth they were thinking...

      3. kmorwath

        " Most people had their data stolen multiple times already"

        Sure, especially from parties that had not reason to store those data in the first place. Anyway, a lot of personal data use is not from stolen data, but from data captured without user consent, without users being informed, and using sleazy tactics. That's what GDPR is about.

        Also, SMBs that don't attempt to make money from reselling data, and limit their gathering only to those required to fulfill sales, don't have a big GDPR overhead. Those who believe they need Facebook, Google, TikTok, Amazon etc. to boos their sales, and start to ask data they don't need "just because" - deserve to feel the weight of the whole GDOR.

        GDPR violations are fined. Not all of them, because they need a due process that takes time, but that happens. Especially when people report them properly. They won't be fined otherwise, but in some outsanding cases.

        Still big companies are lobbying heavily the politicians, in Italy the Trump-loving government had a fine agains Meta's "smart" glasses heavily reduced. As long as politicians are for sale, enforcing the law can't work.

  2. kmorwath

    Too many people are running around in EU crying "we are losing the AI innovation!!!!!"

    Some are true, albeit naive, and believe AI could be really useful.

    Most of them are just dreaming of the boarloads of money they have been promised, and are willingly to sell everything and everybody to make that dream come true.

    Unluckily politicians also see in genrative AI the perfect propaganda machine. And don't want to lose the opportunity to use it at their own advantage - and again are willingly to sell everything and everybody (but themselves, of course) to ensure they keep their well paid seat.

  3. DarkwavePunk Silver badge

    Special exemption

    So if I pirate games and all other media to "train AI" it's all fine right? Don't want to stifle innovation eh? Guess it's time to start my own company.

    1. Anonymous Coward
      Anonymous Coward

      Re: Special exemption

      Hey Siri, please generate me a UK stream of F1 Australian Grand Prix 2026 based on Apple having US TV rights from next season.

      .. I’m sure if I asked Grok for the same, Princess Peach would be driving for Ferrari as it would have misxombjbed with MaeioKart Switch 2 in it’s LLM.

  4. Dr Paul Taylor

    This torpedoes GDPR

    It was supposed to be exactly what we needed to protect us (or at least those who have not had their European citizenship stolen from them) from the Trumpistani tech bros, but I have never heard of its being used to do that.

    Instead it's just used to frighten people who run small websites and email lists,

    1. Wang Cores Silver badge

      Re: This torpedoes GDPR

      Well yeah, the US dollar princes have rigged the west to extract value from everyone. You think because you're a nicer colony doesn't make you a colony?

    2. Anonymous Coward
      Anonymous Coward

      Re: This torpedoes GDPR

      If should be thrown out lock shock and barrel as it is a mockery of what GDPR was created for.

    3. Anonymous Coward
      Anonymous Coward

      Re: This torpedoes GDPR

      .. and for ignorant companies, organisations, Government departments to wilfully choose obstruct with the default ‘because of data protection’ potted response.

    4. Dr Paul Taylor

      Re: This torpedoes GDPR

      Another article that cites lots of sources.

      1. Blue Shirt Guy

        Re: This torpedoes GDPR

        Oh the irony of The Guardian writing a good article about GDPR, a law that it itself is happy to break in the UK due to lack of enforcement by insisting on payment to avoid tracking cookies.

  5. Anonymous Coward
    Anonymous Coward

    >> ... and the reforms may give AI systems a special exemption, allowing them to process data that would otherwise require a legitimate legal basis.

    Aww. We can't have the poor AI bros having to play by the law, can we?

    What is it with people doffing their hat to the clothes-less emperor?

    1. tiggity Silver badge

      @AC

      "What is it with people doffing their hat to the clothes-less emperor?"

      .. bribes of some sort probably - often not as unsubtle as brown envelopes full of cash these days*, but future lucrative excessively well remunerated directorships, lecture tours, consultancies etc

      * Though UK king likes plastic bags full of cash (for his charities - cough!) rather than envelopes ... Qatar

  6. theOtherJT Silver badge

    Under the new proposals, this stipulation would no longer be enforced...

    ...what, because it's enforced so reliably now? I don't think I've ever actually seen anyone take this seriously, or be properly punished for not doing so.

  7. Pascal Monett Silver badge

    Let's be clear about one thing

    Trump is only the (very) visible part of the iceberg.

    The chipping away at the law and due process has been going on for a long time and, for me, its visibility started with Ajit Pai and his total disregard of established procedure.

    Once that asshole demonstrated that law-abiding citizens actually have no recourse against criminals who don't give a damn, the floodgates were opened.

    Now, we have the orange shitgibbon who is spreading the filth as far as he can and nobody can do anything about it.

    Well, I have a few ideas, but I cannot expose them publicly.

    In the end, it's the age-old question of who watches the watchers. Sometimes I think that a benevolent dictator is better than a failed democracy.

  8. JimmyPage Silver badge
    Mushroom

    GDPR ? Who gives a shit ?

    Sorry, but has anyone actually got a penny for a GDPR breach ?

    The rules at my local swimming baths are better enforced.

    1. Charlie Clark Silver badge

      Re: GDPR ? Who gives a shit ?

      Yes, quite a few companies have been taken to court and fined.

      1. Like a badger Silver badge

        Re: GDPR ? Who gives a shit ?

        Fining a company doesn't return money to citizens - the fine usually goes back to the relevant treasury, and the state apparatus of enforcement (plus the theatre of organisational compliance) costs far more than the fines raise.

        So when my data (like probably every single citizen of Europe) has been leaked, I didn't get a f***ing penny or euro-cent, either directly, or in terms of net benefit to the economy.

        1. Anonymous Coward
          Anonymous Coward

          Re: GDPR ? Who gives a shit ?

          Not had a penny or even a discount voucher from the fuckers af M&S or Coop who leaked my data.

        2. Charlie Clark Silver badge

          Re: GDPR ? Who gives a shit ?

          Well, now you're arguing against a legal principle rather than against the fact. This is true of most fines because, unlike the US, most European legal systems do not favour civil tort suits over criminal ones.

    2. Anonymous Coward
      Anonymous Coward

      Re: GDPR ? Who gives a shit ?

      See ICO as the not fit for purpose regulator that operates on a harm inflicted basis.

      That generally means that they don’t bother to even look at anything small scale- even a data breach down your local Pool (likely run by Better aka Greenwich Leisure).

  9. BinkyTheMagicPaperclip Silver badge

    Might as well keep it now

    Largely the GDPR isn't that useful - the responsible companies comply with it, and the irresponsible ones flout the law and have very few consequences.

    However, seeing as most decent companies have changed all their systems to cope with it, might as well keep it now.

    Additionally it will *really annoy Zuckerberg, Musk, Altman, and a whole load of other tech bros* as they have to dedicate legal and technical resources, after they break the rules for the fifth time.

    For that reason alone, we should keep it.

  10. CookieMonster999

    cookie banner

    Please stop demanding the cookie banner, it does not protect any data and very annoying.

    Bring back the Do Not Track flag, so that the browser sends it in the first request and make it equivalent to denying everything on the cookie banner.

    1. Jamie Jones Silver badge
      Coat

      Re: cookie banner

      Nice idea, but I fear you have a vested interest - you want all the cookies for yourself!

    2. Dan 55 Silver badge

      Re: cookie banner

      We don't have the Do Not Track flag any more, now we have the Global Privacy Control flag, in spite of DNT being legally recognised in Germany.

      A few years from now that'll be removed and something else which does the same thing will be invented, and with all the messing about (new setting, implement client side, implement on servers, new legal backing) the uptake will be low which is the intention.

  11. that one in the corner Silver badge

    "Legitimate interest"

    Is nothing more than an attempt to skirt, bypass or generally make a mockery of GDPR.

    Rather than pretending that AI companies have any new "legitimate interest" they should kill off every use of the term in GDPR and any similar/related legislation.

  12. clyde666

    European Commission

    "One part of the European Commission (EC) seems to try overrunning everyone else in Brussels, disregarding rules on good lawmaking, with potentially terrible results."

    Referring to Von der Leyen then?

    1. Anonymous Coward
      Anonymous Coward

      Re: European Commission

      And yet some folks continue to believe that the EU is run by the European parliament, and not by the unelected eurocrats in the EC.

      1. Anonymous Coward
        Anonymous Coward

        Re: European Commission

        The EC comes up with proposals. The EU parliament votes on them, and makes them law (if they pass)

        And still some people don't understand that.

        As for "unelected bureaucrats":

        EU: 51,000

        UK: 547,735

        Don't believe your boy Farage.

        1. OhForF' Silver badge

          Re: European Commission

          The legislative power in the EU is the council of ministers. Nowadays the claim is that parliament shares that legislative power with the council on equal footing as parliament has to approve the laws in the normal process. Why the council should have the same (or in some cases more) power than the parliament that is directly elected by the people is still a valid question. I do not see a compelling reason why parliament needs the commission to put forward a proposal either.

          The bigger problem for votes on changes to GDPR that benefit big companies is that big companies can afford more lobbyists than the ordinary people in the EU. Most members of the european parliament act in a way that suggests they are not aware their primary job is to represent the people and act in the peoples interest.

  13. Anonymous Coward
    Anonymous Coward

    "GDPR Is A Joke"

    Quote: ".....proposals carve myriad holes into regulations....."

    They don't need to "carve" holes........

    Link: https://www.theguardian.com/technology/2025/nov/24/civil-liberties-groups-call-for-inquiry-into-uk-data-protection-watchdog

    .........perhaps the people who object to my description of GDPR as "a joke" might like to reconsider.

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